femtech
(71)
Liv Labs
Liv Labs is a women's health startup (YC S21) commercializing Pippa, a patented internal resistance spring that activates the pelvic floor during everyday movement and exercise. Founded by CEO Melody Roberts and inventor Carly Price, the company pairs the wearable with self-care coaching to help the 78 million American women living with pelvic floor weakness stay strong, active, and leak-free without clinical visits or effortful daily kegel routines.
Sarah O'Leary
Sarah O'Leary is the CEO of Willow Innovations, the Mountain View company that built the first fully in-bra wearable breast pump. She joined Willow in 2019 as VP of Growth, climbed through CMO and Chief Commercial Officer roles, and was named CEO in December 2023. Under her, Willow moved from an e-commerce breakthrough to an omnichannel maternal-health brand, and in 2025 acquired UK femtech rival Elvie to build a scaled global platform. A mother of two who started her career in consulting, she is known for a 'mothers first' philosophy that treats the new mother as the person products should be built around.
Senan Ebrahim
Senan Ebrahim is the founder and CEO of Delfina, a San Francisco digital health company using AI and data science to improve pregnancy care and close gaps in maternal health. A physician-scientist with an MD and a PhD in computational neuroscience from Harvard, he founded Delfina after witnessing a preventable stillbirth during medical training. He earlier founded Hikma Health, a nonprofit building free health-data tools for refugee and low-income patients. Delfina raised a $17M Series A in early 2025 led by U.S. Venture Partners.
Nuren Group
Nuren Group is a Malaysian parenting-tech company that helps women navigate the journey from marriage into motherhood through content, community and commerce. Its flagship brands - Motherhood.com.my, Kelabmama.com, Ibuencer.com and the Motherhood Parenting Superapp - reach a community of more than 5 million users across Malaysia, Singapore and Thailand. Founded by Petrina Goh, the group blends an e-commerce marketplace, a maternity information portal and an influencer network into one ecosystem, and in August 2024 became the first Malaysian parenting-tech company to list on the National Stock Exchange of Australia.
Tracy MacNeal
Tracy MacNeal is a chemical engineer turned healthcare executive who serves as President and CEO of Materna Medical, a women's health technology company in Mountain View, California. With more than 25 years across pharmaceuticals, diagnostics, digital health and medical devices, and six transactions to her name, she has built a career on commercializing hard-to-define products and opening markets that others overlook. She sits on the board of AdvaMed and chairs its Women's Executive Network, and she is known for pairing engineering rigor with a storyteller's instinct for building trust with clinicians, investors and customers.
Diana Health
Diana Health is a women's healthcare company that partners with hospitals to redesign their OB-GYN and labor-and-delivery programs around a midwifery-centered, team-based care model. Certified nurse-midwives work alongside OB-GYNs, therapists, dietitians, and health coaches to deliver longer appointments, integrated mental health, and holistic support across pregnancy, gynecology, menopause, and everyday well-woman care - backed by a digital platform for education and virtual visits. Founded in 2020 and based in New York, the company operates clinics co-located with mid-sized hospitals and serves more than 80,000 women a year.
Adrianne Nickerson
Adrianne Nickerson is the co-founder and CEO of Oula, a New York maternity company that fuses midwives, OB-GYNs and technology into one hybrid clinic built to give pregnant patients a calmer, more personal, evidence-based birth experience. A Columbia biology grad with a Harvard master's in global health, she decided she could help patients more by not becoming a doctor - and instead builds the systems doctors and midwives work inside. She co-founded Oula in 2019, opened it while pregnant alongside two pregnant co-executives, and has raised tens of millions to expand care that reduces unnecessary C-sections and centers patient voices.
Oova
Oova is a New York-based women's health company that brings lab-grade hormone testing into the home. Founded in 2017 as a Mount Sinai spinout by Dr. Aparna (Amy) Divaraniya, Oova combines urine test strips, smartphone scanning, and AI to quantitatively measure LH, E3G (estrogen metabolite), and PdG (progesterone metabolite), giving women personalized daily insights for fertility, PCOS, cycle health, and perimenopause. The FDA-registered platform is used by consumers and integrated with hundreds of fertility and women's health clinics through a HIPAA-compliant provider dashboard.
Univfy
Univfy is a California-based health-AI company that uses machine learning to give IVF patients personalized, center-specific predictions of their probability of a live birth. Founded by Stanford researchers Dr. Mylene Yao and Prof. Wing H. Wong, its platform analyzes thousands of real IVF cycles to move beyond age-only estimates, powering patient counseling, fertility benefits for employers and health plans, and IVF refund/warranty programs that make treatment more affordable and predictable.
Delfina
Delfina is a San Francisco-based maternal health company that pairs an AI-powered clinical platform with a consumer pregnancy app to make prenatal care proactive rather than reactive. Its predictive models flag rising risk - preterm birth, hypertensive disorders, gestational diabetes - while patients track vitals from home and connect around the clock with bilingual virtual doulas, dietitians, and mental health support. Founded in 2021 by physician-scientist Dr. Senan Ebrahim and his co-founders, Delfina sells to health plans, providers, and employers, and has raised roughly $22M to date, including a $17M Series A in January 2025.
Lōvu Health
Lōvu Health is a Cupertino-based digital maternal health company that follows mother and baby from pre-conception through two years postpartum. It pairs connected home devices - a blood pressure monitor, smart scale and fetal Doppler - with a pregnancy navigator, an OB-facing dashboard, and a marketplace of 50+ specialty vendors, using real-time remote patient monitoring and AI to catch complications like preeclampsia and perinatal depression earlier.
Materna Medical
Materna Medical is a Mountain View, California women's health company building FDA-cleared medical devices for pelvic health across a woman's life. Its consumer product, Milli, is the first vaginal dilator that expands one millimeter at a time to treat vaginismus and painful intercourse; its clinical-stage Ellora obstetrical system is designed to pre-stretch pelvic floor muscles during labor to reduce childbirth injury. Led by CEO Tracy MacNeal, the company has raised roughly $82.6M to date.
Millie
Millie is a San Francisco Bay Area maternity and women's health clinic built around a midwifery-led, tech-enabled model. Founded in 2022 by Anu Sharma after her own near-fatal birth experience, it pairs Certified Nurse Midwives and OB-GYN backup with a dedicated doula (a 'Millie Guide'), a proprietary app, remote monitoring, and virtual visits to cover pregnancy, postpartum, gynecology, and menopause. The company accepts most major insurance and has raised roughly $19 million to date, including a $12M Series A in February 2025 from an all-female roster of investors.
Willow Innovations, Inc.
Willow Innovations is a U.S. femtech company that invented the first all-in-one, in-bra wearable breast pump, freeing new mothers from cords, tubes and the pumping room. Founded in 2014 out of Josh Makower's ExploraMed incubator, Willow now sells app-controlled, leak-proof pumps (Willow 360, Willow Go, Willow Sync and the manual Willow Wave) along with a growing line of feeding and postpartum accessories. In 2025 it acquired UK rival Elvie to build a scaled maternal-health platform.
Zaya Care
Zaya Care is a New York-based healthcare company building the largest network of in-network maternal and wellness specialists in the United States. It negotiates insurance contracts on behalf of independent practitioners - pelvic floor therapists, lactation consultants, dietitians, mental health therapists and acupuncturists - and handles credentialing, eligibility and billing so those providers can accept insurance without the administrative burden or financial risk of doing it alone. Inspired by the comprehensive European model of maternity care, Zaya gives small practices the leverage and efficiency of a large health system while letting them stay independent, and gives patients affordable, whole-person care beyond the standard OB-GYN visit.
Aavia
Aavia is a hormone health company building a daily app that helps people with ovaries understand how their ovarian hormones shape their energy, mood, sleep, skin, and sex drive across the cycle. Founded at MIT in 2017, it began with a patented Smart Birth Control Pill Case that senses whether you have taken your pill and reminds you until you do, then grew into an all-in-one tracking and education platform with personalized, science-backed insights, a member community, and a medical advisory board.
Almond ObGyn
Almond ObGyn is a Los Angeles-based, tech-enabled obstetrics and gynecology practice that set out to be the 'One Medical for women's health.' Founded in 2021 by Tara Raffi and Carly Allen and backed by a $7M seed round out of Y Combinator's S22 batch, Almond blended in-person clinic visits with telehealth, 24/7 text access to clinicians, and membership pricing to cover the full arc of reproductive care - from birth control and annual exams to PCOS, fertility, group pregnancy care, and menopause.
Bloom Care
Bloom Care is a Brazilian femtech building the country's largest virtual clinic for women's and family health. Founded in 2017 by three women, its app pairs members with gynecologists, obstetricians, pediatricians, psychologists and nutritionists for continuous, evidence-based care across the full life journey - from menstrual health and fertility through pregnancy, postpartum, parenting and menopause. Sold mostly through employers and health plans on a B2B2C model, Bloom counts partners like Sanofi, SulAmérica, Natura and Nestlé, and was named to CB Insights' Digital Health 150.
Conceive
Conceive is a New York-based virtual fertility company that acts as an always-on care layer wrapped around the fertility and pregnancy journey. Founded in 2021 by Lauren Berson after her own three-year struggle with infertility, it pairs 24/7 nurse and coach support with cohort-based community and evidence-based education. Members reach a real person - a nurse, coach, or dietitian - in minutes rather than waiting weeks for a clinic callback, and the company sells both direct-to-consumer subscriptions and a B2B layer to fertility clinics.
Dandi Fertility
Dandi Fertility is a New York-based femtech company that makes the physical and emotional grind of IVF a little less lonely. Its patent-pending IVF Care Kit - a heating pad, cooling pad, shot targets, a hands-free supply belt and a massage ball - is paired with a virtual care platform staffed by registered fertility nurses licensed across all 50 states. Founded in 2021 by fertility nurse Leyla Bilali and CEO Jake Kent, Dandi sells directly to patients and to fertility clinics, and its Care Kit was named one of TIME's 200 Best Inventions of 2024.
Kindra
Kindra is a clinically-backed, direct-to-consumer vaginal health and sexual wellness brand founded in 2019 through a launchpad formed by venture firm M13 and P&G Ventures. It sells estrogen-free, doctor-formulated intimate care - lotions, serums, lubricants, bath soaks and menopause supplements - designed for women navigating dryness, discomfort and hormonal shifts across menopause, postpartum and everyday life. The brand pairs its patent-pending, peptide-based formulas with education and community, and says its products are recommended by 6,000+ OB/GYNs and pelvic-floor, oncology and sexual-medicine specialists.
Lilu, Inc.
Lilu is a New York femtech company building smart technology for new mothers. Its flagship Massage Bra is a hands-free wearable that uses patented pneumatic compression to mimic hand massage during pumping, helping mothers express more milk in less time, while its MilkSense app tracks feeding, pumping, and milk stash with AI-driven, personalized lactation insights. Founded by MIT- and Penn-trained engineers Adriana Vazquez and Sujay Suresh Kumar, Lilu aims to make postpartum care more comfortable, efficient, and pain-free.
Mavida Health
Mavida Health is a Los Angeles digital health company delivering specialized virtual mental health care for women navigating reproductive milestones - pregnancy, postpartum, fertility, loss, and menopause. Founded in 2023 by reproductive psychiatrist Dr. Sarah Oreck and health-tech operator Emma Sugerman, it pairs one-on-one and group therapy, family counseling, and prescribing with community programming under the banner 'mental healthcare for every mama.' The company reached licensed clinical operations across California, New York, New Jersey, and Texas, and in June 2026 was acquired by insurer WPS Health Solutions to run as an independent subsidiary.
Playground
Playground is a female-founded sexual wellness brand making clean, vegan, water-based personal lubricants and intimacy products intentionally formulated for women. Its FDA-cleared, clinically tested formulas blend adaptogens like ashwagandha with skincare-grade ingredients such as hyaluronic acid, vitamin E and bamboo extract to support vaginal health while boosting libido. Co-founded with pop icon Christina Aguilera as Chief Brand Advisor, Playground raised $2M in seed funding and sells direct-to-consumer plus retail partners including Target.
The Pause Technologies Inc.
The Pause Technologies Inc. is a Phoenix-based, female-founded healthtech company building Harmoni, an AI companion for women navigating perimenopause, menopause, and beyond. Its app pairs a 24/7 AI wellness coach with symptom tracking, wearable data (Apple Health, Fitbit, Oura, Garmin), gamified journeys, and clinician-reviewed content to turn the confusing hormonal transition into something women can understand and act on. Founded by AI entrepreneur and MIT Sloan graduate Susan Sly with clinician Dr. Mia Chorney, the company is targeting the roughly 50 million U.S. women experiencing menopause symptoms.
Jenna Parker
Jenna Parker is a former world-ranked professional triathlete turned actress, writer and health-tech operator. A Harvard psychology graduate who once ranked No. 1 in the USA and No. 17 in the world, she won the 2013 New York City Triathlon, represented the U.S. at the 2012 Olympic Trials, then reinvented herself in front of the camera and, later, inside the startup room. Today she works in New York's health-technology scene, having served as Chief of Staff at Healthie and been listed as chief executive at fertility-focused startup Dandi Fertility, bringing an endurance athlete's discipline to building companies.
Lauren Berson Sugarman
Lauren Berson Sugarman is the founder and CEO of Conceive, a 24/7 fertility and pregnancy care platform she launched in 2021 after her own three-year journey to motherhood. An executive-turned-entrepreneur, she previously held senior roles at Andreessen Horowitz, WeightWatchers, Google, and Citi, and runs Sugarman Ventures as an angel investor with 15+ company investments.
Bloomlife
Bloomlife is a San Francisco maternal health company that pairs FDA-cleared wearable sensors with a connected-care platform so high-risk pregnancies can be monitored from home. Born from a co-founder's own NICU experience, the company shifts prenatal care out of the clinic and into the living room - tracking fetal heart rate, blood pressure and glucose, then feeding the data to clinicians through risk-stratification tools meant to catch complications earlier.
iSono Health
iSono Health builds ATUSA, an FDA-cleared wearable 3D ultrasound platform that scans both breasts in about two minutes without a specialized sonographer. The South San Francisco startup uses AI to make breast imaging portable, reproducible, and accessible at the point of care.
Mirvie
Mirvie is a South San Francisco biotech using cell-free RNA signatures and machine learning to predict pregnancy complications - preeclampsia, preterm birth, fetal growth restriction - months before symptoms appear. Its flagship product Encompass is a blood test built on a foundational study of nearly 11,000 pregnancies.