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FunCraft
FunCraft is a remote-first mobile game studio founded in 2019 by former Electronic Arts and Zynga veterans. It builds friendly word and puzzle games - led by flagship title Wordgrams and Word Yatzy - designed to become daily rituals players return to for years. The studio backs a philosophy it calls 'casual forever,' pairing rigorous live operations and ad-spend experimentation with a small, senior team. By its fifth year it had crossed 7 million installs and more than $15 million in revenue.
Michael Martinez
Michael Martinez is the CEO and co-founder of FunCraft, a San Francisco-based mobile game studio he launched in 2019 with longtime collaborator Jason McGuirk. A Zynga and Electronic Arts veteran who previously founded Juicebox Games, Martinez built FunCraft around a deliberately unglamorous bet: making casual word and puzzle games that become daily rituals rather than chasing trends. With a fully remote team of roughly 15-21 people, the studio crossed 7 million installs and more than $15 million in revenue in its first five years on the strength of titles like Wordgrams, Word Yatzy and Merge Kingdoms. Martinez is a vocal skeptic of gaming hype cycles, publicly stepping back from Web3 with the line that blockchain was 'a solution in search of a problem,' and an evangelist for testing everything and embracing the unsexy.