At Dreamforce 2025 in San Francisco, Salesforce CEO and Chair Mark Benioff unveiled the Agentforce 360 platform and declared the arrival of 'the agentic enterprise' — a new era where humans and AI agents drive customer success together. The keynote positioned Agentforce as the fastest-growing product in Salesforce history, having handled more than 1.5 million customer service conversations in nine months. Benioff framed the moment around a central choice: whether AI replaces people or elevates them, arguing that AI built on trust and deep data context amplifies human potential. The keynote featured new products including Agentforce Vibes (vibe-coding), Data 360, Agentforce Voice, and Agent Script, alongside five customer stories from Williams-Sonoma, Pandora, PepsiCo, FedEx, and Dell.
In this Agentforce Demo Day broadcast from Salesforce HQ in San Francisco, host Leah McGowen-Hare sits down with builders from Indeed, LIV Golf, and SharkNinja, plus Salesforce product leader Nathan Price, to show how they build, test, deploy, and observe AI agents with Agentforce. The episode centers on Agent Script — a newly open-sourced scripting language that blends deterministic logic with the reasoning of large language models — and Headless 360, an open, extensible platform for the full agent development lifecycle. Through live demos, the guests reveal real metrics, best practices like playbooks and human-in-the-loop logging, and the shift toward self-healing agents built with coding tools.
Salesforce announced new Model Context Protocol (MCP) servers that connect Salesforce CRM data, Tableau Next analytics, Data 360, and AI agents directly into Slackbot, Slack's built-in personal agent. Users can now query customer records, surface live Tableau visualizations, view unified Data 360 profiles, update pipelines, and trigger workflows across partner apps like Jira, Box, DocuSign, and Zapier — all from a Slack conversation, with no tab-switching, custom code, or separate logins. The Slackbot MCP Client is generally available on any Slack plan that includes Slackbot, and Salesforce-hosted MCP Servers are GA for Enterprise Edition organizations and above, with over 25 compatible partner apps listed in the Slack Marketplace's dedicated MCP registry.
Agentforce is Salesforce's platform for building and deploying autonomous AI agents that work alongside humans across sales, service, marketing, and commerce. Launched at Dreamforce in September 2024 and powered by the Atlas Reasoning Engine, it lets companies stand up agents that resolve customer queries, qualify leads, and complete tasks grounded in their own CRM data. It has become the fastest-growing product in Salesforce history, reaching a $1.2 billion annual recurring revenue run rate by April 2026.
Coastal Cloud is a US-based consulting firm founded in 2012 that helps organizations get more value from Salesforce, data, and AI. A top-tier Salesforce Summit/multi-cloud partner headquartered in Palm Coast, Florida, it delivers strategy, implementation, integration, analytics, and managed services across Sales, Service, Marketing, Revenue/CPQ, Commerce, and Data Cloud, extended by Snowflake, Tableau, and MuleSoft. With roughly 570 employees, thousands of Salesforce certifications, and work spanning healthcare, financial services, education, nonprofit, manufacturing, and the public sector, Coastal was acquired by Tata Consultancy Services in a $700 million all-cash deal announced in December 2025.
Cymetrix Software is a global Salesforce and data analytics consulting firm founded in 2016 that helps enterprises modernize their CRM, data, and AI workflows. With a certified team of 150+ consultants and offices in the USA, India, UK, and Japan, Cymetrix delivers multi-cloud Salesforce implementations, MuleSoft integrations, Tableau and Looker analytics, and applied AI - including Agentforce AI agents built on Salesforce Data Cloud - for clients across manufacturing, retail, BFSI, pharma, healthcare, and nonprofit sectors.
Cyntexa is an IT consulting firm founded in 2018 that helps enterprises run and extend platforms like Salesforce, ServiceNow, AWS, Google Cloud and Nintex. A Salesforce Summit (top-tier) Consulting Partner, it offers implementation, integration, custom app development, managed services, Agentforce/agentic-AI builds and IT staff augmentation. With 400+ mostly certified professionals working out of Jaipur, India and a US presence in San Francisco, the company reports 900+ delivered projects for 710+ customers across 55+ countries.
Mirketa Inc is a California-based IT services and consulting firm founded in 2003 that helps organizations run their business on cloud platforms - primarily Salesforce, along with NetSuite, ServiceNow and Oracle. Led by founder and CEO Rajeev Kumar, Mirketa pairs a US head office in Dublin, California with a global delivery center in Noida, India, and specializes in nonprofit, healthcare, education, manufacturing and financial-services customers. Beyond implementation and support services, the company builds its own Salesforce-native products - including Elixir EHR, Finacast, Round Robin Distributor, eCourier and Duplicate Search & Merge - and has layered AI and Agentforce work on top of a Salesforce Crest (Gold) consulting and ISV partnership.
Hubbl Technologies builds an intelligence layer for Salesforce. Its platform pairs Org Intelligence (audits and monitoring of Salesforce metadata, security and tech debt) with the first process-mining engine built natively on Salesforce, turning live org data into process maps that show how work actually gets done across Cases, Opportunities and custom objects. Founded in 2022 by Salesforce veterans Mike Bogan and Chris Bruzzi and led by CEO Rob Acker, the company raised a $6M Series A led by Salesforce Ventures in February 2026 and serves thousands of Salesforce teams, ISVs, consulting partners and enterprises preparing for AI and Agentforce.
Prodly is a Palo Alto-based software company that builds DevOps automation for Salesforce, focused on the parts of the platform that most deployment tools ignore: configuration data. Its AppOps suite handles release management, sandbox seeding, automated regression testing, data migration and compliance reporting so admins and developers can move CPQ, Revenue Cloud and other low-code changes between environments without hand-copying records or breaking production. Founded in 2014 by Max Rudman - who previously founded SteelBrick, the product Salesforce acquired and rebranded as Salesforce CPQ - Prodly raised a $10M Series A in 2021 and positions itself as the tool teams add when relational data deployment is the gap other DevOps platforms leave open.
A Salesforce editorial arguing that the AI agent conversation has moved past task completion and into 'loop engineering' — handing an agent an objective plus a way to measure progress so it plans, checks its own work, learns, and adjusts. Using a World Cup analogy, the piece contends that a brilliant individual agent (a coding agent shipping pull requests, a service agent resolving cases) means little unless it moves the business forward. Salesforce positions its 27 years of encoded CRM business rules — pipeline stages, service levels, qualified-lead definitions — as the ideal scoreboard for agents to optimize against, supported by four systems (controls, context, traceability, analytics) that form the Agent Development Lifecycle (ADLC). Customers Zing Health, Telepass, and Indeed illustrate agents running the loop at scale.
Pierce Washington is an enterprise consulting firm that untangles the messiest part of B2B selling - the journey from quote to cash. Since 2005 it has implemented CPQ, eCommerce, and subscription billing on Salesforce and Oracle platforms, then wired those systems into the ERP backbone so deals price correctly, ship cleanly, and bill accurately. With 100-plus complex CPQ projects behind it and a 'Total Commerce' maturity model guiding clients, the firm helps manufacturers, hi-tech, and life-sciences companies turn slow, error-prone sales processes into self-service revenue engines.
Copado is the leading AI-powered DevOps platform built natively for Salesforce and other low-code business applications. Founded in Madrid in 2013 by two Salesforce release engineers tired of brittle, manual deployments, Copado unifies planning, building, testing, and releasing with built-in automation, governance, and trust. More than 1,750 global brands - including Coca-Cola, T-Mobile, Medtronic, and Volkswagen - use Copado to ship Salesforce changes faster and more safely, and the company reached unicorn status after a $140M Series C in 2021.
Wilco Source is a Santa Clara-based Salesforce consulting and implementation firm built exclusively for healthcare and life sciences. A Salesforce partner since its founding in 2014, the roughly 440-person company helps pharmaceutical companies, medical device makers, payers, providers, and specialty hub service providers run patient services, clinical trials, and lead-to-cash operations on the Salesforce platform, with proprietary accelerators like Wilco Docx and REMS Central. In November 2022 it was acquired by healthcare technology firm CitiusTech, and it now operates as 'Wilco Source, a CitiusTech company.'
Contentful is an API-first, cloud-native content platform - the company that popularized the 'headless CMS.' Founded in Berlin in 2013, it separates content from presentation so teams can store structured content once and deliver it anywhere: websites, mobile apps, kiosks, smart watches, or AI agents. It serves more than 4,800 brands, including roughly 30% of the Fortune 500, and in June 2026 entered an agreement to be acquired by Salesforce to power the content layer behind Agentforce.
Salesforce is the world's leading customer relationship management (CRM) platform, connecting companies and their customers across sales, service, marketing, and commerce. Founded in 1999 by Marc Benioff and co-founders in a San Francisco apartment, the company pioneered cloud-based enterprise software and has since expanded into a full AI-powered platform - Agentforce 360 - serving over 150,000 organizations worldwide, including 90% of the Fortune 500. With $41.5 billion in FY2026 revenue and a market-dominant 21% share of the global CRM industry, Salesforce is reshaping how companies deploy autonomous AI agents to run their operations.

Adam Wegel is the Chief Executive Officer of Ease.io, the Irvine-based manufacturing audit and plant-floor platform used by Dana, Tenneco, Eaton and other manufacturers in 50+ countries. Appointed in October 2025, he succeeded Eric Stoop after more than a decade of Stoop's leadership. Wegel previously ran AI Application Development product at Salesforce, where his teams shipped the Agentforce Chat Client, and earlier worked as a manufacturing engineer at Delphi Automotive.
Shrey Sharma is the CEO and co-founder of Cyntexa, one of the fastest-growing Salesforce and ServiceNow consulting firms globally, and founder of S2 Labs, Rajasthan's first Salesforce training institute. Known in the Salesforce ecosystem as 'Salesforce Hulk,' he became the world's youngest Salesforce MVP in 2019 while still in college. Starting from a basement in Jaipur with five friends and minimal capital in 2018, he grew Cyntexa to 400+ employees with 200% year-over-year revenue growth and an estimated annual revenue exceeding $83 million. Through his YouTube channel and S2 Labs, he has trained over 100,000 Salesforce professionals worldwide, and now leads Cyntexa's push into AI agents and Agentforce implementations.

Armita Peymandoust is Senior Vice President of Engineering, AI Cloud at Salesforce, where she leads development of Einstein AI and Agentforce - Salesforce's next-generation autonomous AI agent platform. A Stanford-trained electrical engineer with a PhD, she built her career from Intel chip design through Yahoo's ad algorithms to becoming one of the most influential voices in enterprise AI. A self-described mom, optimist, and immigrant, she champions the idea that AI should be accessible to everyone - not just engineers.

Kimen Warner is SVP of Product Management for Personalization and Marketing Intelligence at Salesforce, where she leads the AI-powered unification of Marketing Cloud's fragmented ecosystem into a coherent platform. A veteran of nearly two decades in personalization and optimization technology, she rode one product from Offermatica through Omniture to Adobe — spending over a decade building Adobe Target into a leading A/B testing and personalization platform — before joining Drift as VP of Product and then Salesforce. A Stanford-educated product designer and former varsity fencer, she is now one of the most prominent voices shaping how enterprise marketers adopt AI agents and autonomous campaign optimization.

Cameron Christoffers is VP of Strategy, Programs & Sales Development at Salesforce's Next Gen Platform Org - the team behind Agentforce, Data Cloud, MuleSoft, and Heroku. A Stanford-trained engineer and Division I volleyball player turned tech executive, Cameron carved an unlikely path from Raytheon labs to TechCrunch intern desks to leading sales strategy at one of the world's largest enterprise software companies. He bridges the technical and the commercial with rare fluency, having built his career at the intersection of platform thinking and revenue execution.

Gary Lerhaupt is VP of Product Architecture at Salesforce leading Agent Interoperability and Orchestration for Agentforce. He co-founded Clockwise, the AI calendar company used by Uber, Netflix, and Atlassian, and was a founding engineer at RelateIQ (acquired by Salesforce for ~$390M). Earlier in his career he created DKMS, the Linux kernel module framework still baked into most Linux distributions today. He holds a BS from Ohio State and an MS in Computer Science from Stanford.

Jason Ding is the Senior Vice President of Engineering at Salesforce, leading the engineering teams behind Sales Cloud, Service Cloud, and Revenue Cloud — the backbone of the world's largest CRM platform. A PhD computer scientist turned performance engineering pioneer, he set nine SPEC benchmark world records at Cisco, helped drive UCS to $1 billion in revenue in under three years, and is now steering Salesforce's engineering toward a future of AI agents and billion-transaction-per-day scale. With 14+ years at Salesforce and deep roots in academia and chip-level performance work at Intel, Ding brings a rare combination of theoretical rigor and enterprise execution.

Nancy Xu is VP of Agentforce at Salesforce, the architect behind one of enterprise AI's most-watched platforms. A Stanford CS PhD and MBA dual-degree holder, she founded Moonhub in 2022 — the world's first AI recruiter — raised $10M+, landed on TIME's 100 Most Influential People in AI in 2023, and then joined Salesforce in 2025 when the company brought her entire team aboard. She also runs Xu Ventures, an early-stage AI-focused fund, and co-founded The Gradient, a respected AI research publication. A first-generation immigrant, Knight-Hennessy Scholar, and relentless builder, Xu is now leading Salesforce's charge to make autonomous AI agents accessible to every business user on the planet.

Prasad Raje is a serial founder turned enterprise product executive who built and sold two SaaS startups before rising to C-suite roles at RingCentral, Outreach, and Udemy - and is now SVP Product Management at Salesforce, where he works at the center of the GenAI/Agentforce revolution. With a Ph.D. from Stanford, 9 patents, and a career arc spanning three decades of cloud software, he is one of the rare operators who has been a founder, a CEO, and a CPO before landing at the world's leading CRM company.

Marc Benioff is the co-founder, chairman, and CEO of Salesforce, the company that invented cloud-based CRM and pioneered the SaaS model. He built Salesforce from a San Francisco apartment in 1999 into the world's largest enterprise applications company, while simultaneously pioneering the 1-1-1 corporate philanthropy model that has been adopted by thousands of companies globally. Owner of Time magazine since 2018 and a vocal advocate for stakeholder capitalism, Benioff sits at the intersection of tech innovation, spiritual practice, and social activism — swimming with dolphins in Hawaii one day, staging fake protests outside competitor conferences the next.

Sireesh Bodireddygari is Executive Vice President of Software Engineering at Salesforce, where he leads a global team of 1,000+ engineers building Tableau and CRM Analytics products. Promoted to EVP in March 2025 after nearly a decade of rising through Salesforce's analytics engineering ranks, he is the engineering force behind Tableau Next — an AI-native, full-stack agentic analytics platform unveiled at Tableau Conference 2025. A 25-year software veteran who started at L&T Infotech and cut his teeth at Yahoo! and DIRECTV before joining Salesforce as Director of Wave Analytics, he has become one of the most consequential engineering leaders in enterprise data and AI.