The Salesforce consultancy that also ships product - blending 20+ years of cloud CRM services with a homegrown AppExchange lineup and a growing AI practice.
Mirketa Inc is a business and IT consulting firm that helps organizations run on cloud platforms - primarily Salesforce, alongside NetSuite, ServiceNow and Oracle. Founded in 2003 and headquartered in Dublin, California, it pairs a US office with a global delivery center in Noida, India, giving clients a follow-the-sun model with 24x7 support.
What separates Mirketa from a typical implementation shop is that it wears two hats. It is a Salesforce Crest (Gold) Consulting partner that delivers configuration, custom development, integration and support - and it is also an ISV that publishes its own apps on the Salesforce AppExchange. Consulting work sharpens the products; the products deepen the consulting.
The company keeps a tight vertical focus: nonprofit, healthcare and providers, education, manufacturing and financial services. Rather than chase every industry, it goes deep in a handful where CRM, compliance and data problems overlap - the places where off-the-shelf software promises more than it delivers.
That focus shows up in the numbers the company reports publicly: 1,000+ completed projects, more than two million hours of Salesforce delivery, and a customer satisfaction score it puts at 9.76 out of 10. Roughly 80% of its business, it says, comes from existing customers - the kind of repeat rate most services firms rarely reach.
Clients range from startups to Fortune 100 companies and government agencies, concentrated in nonprofits, healthcare providers, schools, manufacturers and financial-services firms.
Many teams buy Salesforce or NetSuite and never make it work - messy data, broken handoffs, manual routing. Mirketa lives in the gap between "we bought it" and "it works."
Implementation and managed services close the gap, while native products - deduplication, report scheduling, lead routing, EHR, forecasting - handle the recurring chores underneath.
Mirketa's expertise in nonprofit solutions has been invaluable. Their customized NetSuite CRM helped us create meaningful connections with our donors and achieve fundraising success.
Most Mirketa engagements are services - implementation, integration, administration and support. But the firm also ships Salesforce-native apps, several showcased at Dreamforce 2024. Here is the core lineup.
| Product | What it does | Fit |
|---|---|---|
| Elixir EHR | A Salesforce-based electronic health record system giving a unified view of patient care to improve outcomes, communication and compliance. | Healthcare |
| Finacast | AI-powered financial forecasting inside Salesforce, helping CFOs and finance leaders build data-backed revenue predictions. | Finance |
| Round Robin Distributor | Native AppExchange app for real-time automatic lead and case assignment with complex queue and resource management. | Sales & Service |
| eCourier | Automates scheduling and delivery of Salesforce reports and dashboards to the right people on a set cadence. | Ops |
| Duplicate Search & Merge | Data deduplication that finds and merges duplicate records to keep CRM data clean and trustworthy. | Data quality |
Consulting, development, administration and support across Sales, Service, Health, Nonprofit, Education and Manufacturing Clouds.
NetSuite ERP, ServiceNow and Oracle Fusion/Analytics implementation, integration and support.
Agentforce and Einstein AI, DevOps automation, data migration and integration via MuleSoft and Boomi.
Note: bar values are illustrative of relative emphasis, not audited revenue shares. Reported revenue estimates for Mirketa range widely across data providers (roughly $5M-$43M); the company is privately held.
Where many Salesforce partners sell only implementation time, Mirketa maintains a catalog of AppExchange products. That IP creates license revenue and gives consultants reusable building blocks - a rare combination at its size.
Instead of being a generalist, Mirketa concentrates on nonprofit, healthcare, education, manufacturing and finance - domains with real compliance and data demands where specialized knowledge compounds.
With about 80% of business from existing customers, the firm optimizes for long relationships and managed services rather than one-off projects - a quieter, stickier growth model.
Rajeev Kumar launches Mirketa as a business and IT consulting firm focused on cloud and CRM.
The Salesforce consulting and development practice grows and the first AppExchange products appear.
NetSuite, ServiceNow and Oracle service lines join the Salesforce core.
Industry products deepen, including Elixir EHR for healthcare providers.
Elixir, Round Robin Distributor, eCourier, Finacast and Duplicate Search & Merge take the stage.
AI, Agentforce and Einstein offerings expand, including AI-powered forecasting with Finacast.
Mirketa was founded and is led by Rajeev Kumar, who serves as CEO and doubles as Chief Product Officer - fitting for a company that treats products and services as one business. He earned an MBA in Information Systems from IIM Lucknow and, before Mirketa, was VP of Operational Excellence at Wells Fargo, where he led a team of Agile coaches moving the eBusiness group from waterfall to Agile.
That background - large-bank operational discipline plus Agile delivery - reads through in how Mirketa positions itself: process-minded, delivery-focused and comfortable with regulated, data-heavy environments.
Links open YouTube search results for the relevant Mirketa videos.