The Berlin company teaching brands a new question: not where do we rank on Google, but does ChatGPT mention us at all?
Peec AI's mark, a stack of aligned bars - the visual shorthand for a product that lines brands up inside the answers people now read instead of search results.
For twenty years, the contest for attention online had one referee: Google's ranked list of blue links. Marketers learned its rules, gamed its signals, and measured everything against a page-one position. Then, quietly, the question people typed changed. Instead of a keyword and a scan of results, they began asking full sentences - "what's the best analytics tool for a small agency?" - and reading a single synthesized answer written by a machine. Peec AI was built for that shift.
Founded in early 2025 in Berlin, Peec AI makes software that measures how a brand appears inside AI-generated answers. When someone asks ChatGPT, Perplexity, Gemini, Microsoft Copilot or Google's AI Overviews to recommend a product, the model names some companies and ignores others. Peec AI turns that invisible verdict into a dashboard.
The category has a name - Generative Engine Optimization, or GEO - and Peec AI is one of the companies defining it. Its platform tracks four things over time: how often a brand is mentioned (visibility), where it lands relative to rivals (position), how favorably it is described (sentiment), and which external sources the model leaned on (citations).
The pitch is disarmingly simple. If customers increasingly ask an AI instead of Googling, then not knowing what the AI says about you is a blind spot no marketing team can afford. Peec AI closes it, then recommends prompts and content moves to improve the picture.
That clarity has traveled fast. The company reported passing $4M in annual recurring revenue within ten months of launch, and was later reported to have roughly doubled that to about $10M - numbers rare for a product category that barely existed eighteen months earlier.
Peec AI condenses a messy, model-by-model reality into metrics a marketing team can actually act on. The bars below are an illustrative example of how a single brand might read across a category - not live data, but a picture of what the platform surfaces.
Coverage spans ChatGPT · Perplexity · Gemini · Microsoft Copilot · Google AI Mode · Google AI Overviews
Track visibility, position and sentiment across every major AI answer engine, with side-by-side competitor benchmarking.
Set up and organize custom prompts, and get AI-suggested prompts based on real search volume to shape a strategy.
See which external pages and sources drive your mentions, so you know where content investment actually pays off.
Surface content gaps and receive recommended actions to improve how models describe and rank your brand.
Push data to CSV, a REST API, or a Looker Studio connector for reporting and agency client dashboards.
Unlimited seats even on entry plans, so whole marketing teams and agencies can work from one source of truth.
Peec AI's customers are in-house marketing teams, SEO and PR professionals, and the agencies who report to them - across SaaS, e-commerce and consumer brands. Early on the company counted 1,300+ companies and agencies; that has since grown past 2,000 marketing teams. Practitioners like SEO strategist Lily Ray of Amsive are among its named users.
Brands can't see what ChatGPT or Gemini says about them. Peec AI makes that answer visible and trackable over time.
Models update and answers shift. Daily tracking catches a drop in mentions before it quietly costs pipeline.
Agencies need to prove AI-search value to clients. Exports, an API and Looker Studio turn tracking into deliverables.
GEO is one of the fastest-forming software categories in marketing, and Peec AI competes with a growing field - Profound (the best-funded, enterprise-leaning platform), plus Scrunch AI, Evertune, Geoptie and others, as well as legacy SEO suites bolting on AI-search features. Peec AI's distinguishing choices are speed of coverage and how it prices.
| What matters | Peec AI's approach |
|---|---|
| Entry pricing | Starts around $89–95/mo, priced by number of prompts value-led |
| Model coverage | Multi-engine (ChatGPT, Perplexity, Gemini, Copilot, Google AI) from entry tier |
| Seats | Unlimited team seats even on the Starter plan |
| Scaling logic | By tracking volume, not by locking core features behind higher tiers |
| Reporting | CSV, REST API and Looker Studio connector built for agencies |
| Rating | 4.9 / 5 on G2 early traction |
Pricing and coverage figures are drawn from public listings and reviews and may change; treat exact numbers as approximate.
The three founders met in Antler's Berlin Winter 2024 accelerator cohort. CEO Marius Meiners brings an unusual background: a former professional esports player once ranked among the top 100 League of Legends players in the world, who then spent about two years in PwC's Berlin venture deals team. He has said Peec AI's culture is built around competitive transparency - a habit carried over from ranked play.
Marius Meiners, Tobias Siwonia and Daniel Drabo connect in the Winter 2024 accelerator cohort.
The AI search analytics platform launches, focused on Generative Engine Optimization.
Led by 20VC, with Antler participating, to build out the platform.
Led by Singular with Antler, Combination VC, identity.vc and S20 - total funding reaches ~$29M.
Reported to have roughly doubled annualized revenue and begun opening a New York office.
Sources include peec.ai, TechCrunch, EU-Startups, The Next Web, Inc., Tech Funding News, Crunchbase and G2. Figures reflect public reporting as of mid-2026 and may be approximate.