The always-on support partner for teams that can't afford downtime - protecting revenue, reputation and digital estates 24 hours a day, 365 days a year.
Just After Midnight, the JAM logo mark - a company named for the hour when everyone else has logged off. Photograph: company brand asset.
Most outages don't happen at ten o'clock on a Tuesday morning. They happen at two in the morning on a bank holiday, when the office is dark and the phones ring out. Just After Midnight - JAM to almost everyone who works with it - built an entire company around that inconvenient truth.
Founded in 2016 in South East London by Sam Booth and Kris Croucher, the firm spotted a gap that digital agencies knew about but rarely admitted: they are brilliant at building things and far less equipped to watch them overnight. Round-the-clock support is expensive, unglamorous and hard to staff. When an agency wins a client, its energy - and its margin - goes into delivering projects. After-hours support gets bundled in as an afterthought, if at all.
JAM turned that afterthought into its whole reason to exist. Today it provides 24/7/365 support for applications, websites and cloud infrastructure, managed cloud services across AWS, Azure, GCP and Alibaba Cloud, and DevOps consultancy - operating with teams spread across four continents. Some of the household-name brands it keeps online barely know it exists, because it often works as the invisible support layer behind their agencies.
For customer-facing platforms, the gap between revenue and reputation damage is often measured in the minutes between something breaking and someone noticing. JAM made noticing - and fixing - its specialty.
This team up with Ultima will allow Just After Midnight to turbo charge our growth and bring even more meaningful value to digital teams, agency partners and brands alike.
Real engineers with incident management - not a chatbot and a prayer - across the full stack and four cloud providers.
| Service | What it covers |
|---|---|
| 24/7 Support | Round-the-clock, full-stack support for apps, websites and cloud - 24/7/365, out-of-hours, overnight, weekends-only or a custom schedule. |
| Managed Cloud | Consulting, design, delivery and management across AWS, Azure, GCP and Alibaba Cloud - including migration and cost optimisation. |
| DevOps on Demand | DevOps-as-a-service: CI/CD, automation and reliability practice so teams ship mission-critical apps faster. |
| SaaS Support | Dedicated support, uptime and reliability engineering for SaaS and digital products. |
| Platform Support | Deep, platform-specific support for Sitecore, Kentico, Umbraco, Adobe AEM, Magento and WordPress. |
The list of services reads like every managed-service provider's brochure: cloud migration, cost optimisation, incident management, security practice. What sets Just After Midnight apart is the hour on the clock. Its bet was on the unglamorous overnight window - and on staffing it with full-stack engineers who can actually fix an incident rather than escalate it into the void.
The second differentiator is discretion. For years JAM has operated as the behind-the-scenes partner for global agency groups including WPP, VML and Mirum - the name in the supply chain that clients rarely saw but always depended on. The Drum once called it "the big agency groups' secret partner." A distributed, follow-the-sun team across the UK, US, Australia and Singapore means coverage is genuinely continuous rather than a pager-duty afterthought.
Built for the hours competitors treat as an add-on.
White-label 24/7 cover behind the agencies you know.
Incident management by specialists across the full stack.
Continuous cover across four continents.
Where it fits in the market. JAM sits between the big generalist managed-service providers - Rackspace Technology, Claranet - and in-house DevOps teams that brands could build instead of outsourcing. Its edge is the specific, hard-to-staff niche of always-on support for customer-facing digital platforms, delivered with agency-supply-chain discretion. Since joining the Ultima group in 2021, it has paired that niche with a larger group's cloud and automation muscle.
Sam Booth and Kris Croucher launch JAM in South East London to deliver the out-of-hours support agencies struggle to staff.
The Drum profiles JAM as the behind-the-scenes 24/7 support partner for big agency groups.
Teams added across the US, Australia and Singapore for genuine follow-the-sun coverage.
Ultima Business Solutions acquires JAM to form a new cloud and application services division.
JAM updates its website and client roster, reinforcing multi-cloud and platform-support positioning.
Named clients and case studies span enterprise brands and the agency groups that serve them.
Everton FC's website absorbs 750,000+ views a month at peak season. JAM reviewed it, patched it, automated it - and stood guard.
Named for the hour "just after midnight" when everyone else has logged off.
Internally and online, the team simply calls itself JAM.
Many household-name brands JAM keeps online don't know it exists.
A single bad outage on a football club's site is a very public failure.
It provides 24/7/365 support for applications, websites and cloud infrastructure, plus managed cloud services and DevOps consultancy - keeping mission-critical, customer-facing digital platforms running around the clock.
It was founded in 2016 in London by Sam Booth (CEO) and Kris Croucher.
AWS, Microsoft Azure, Google Cloud Platform and Alibaba Cloud, as an AWS Partner and multi-cloud managed service provider.
Brands including Ford, Vodafone, Everton FC, Volvo, Tesco, Heineken, Coles and DLA Piper, plus agency groups such as WPP, VML and Mirum.
It was acquired by Ultima Business Solutions in 2021 and now operates as the cloud and application services division within the Ultima group, while retaining the JAM brand.