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The Bet That India's Small Towns Would Shop by Watching
He turned a hunt for hidden Ganesh Chaturthi pandals into a 50-million-user app, then watched India's social-commerce dream test every assumption he had made.
ByteDance
ByteDance is a Beijing-headquartered technology company behind TikTok, Douyin, CapCut, Lark, Toutiao and the Doubao family of AI models. Founded in 2012 by Zhang Yiming and Liang Rubo, it built one of the world's most powerful content recommendation engines and grew into the largest social-media company by revenue, surpassing Meta in early 2026.
Trell
Trell was an India-founded lifestyle social commerce platform where users shared roughly three-minute vertical videos about their interests - travel, beauty, food, fashion and wellness - across eight regional languages. Started in 2016 by four IIT-Bombay friends, it grew a large community skewed toward Tier-2 and Tier-3 cities, then pivoted in 2020 into in-app shopping through 'Trell Shop.' It raised about $66 million from investors including Sequoia/Peak XV, KTB Network, Samsung Ventures, Mirae Asset and H&M, before a 2022 governance probe and cash crunch triggered mass layoffs and a steep revenue collapse.