doji
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Doji
Doji is a New York-based AI fashion startup building an app that turns a handful of selfies into a photo-realistic personal avatar, then lets people try on real clothing from anywhere on the web. Founded in 2024 by Dorian Dargan and Jim Winkens - the name is a mash-up of their first names - Doji uses its own diffusion models to make virtual try-ons feel less like a gimmick and more like a fun, social way to shop. The company raised a $14M seed round led by Thrive Capital with participation from Seven Seven Six in May 2025, days after launching on the App Store in more than 80 countries.
Dorian Dargan
Dorian Dargan is the co-founder and CEO of Doji, an AI fashion app that turns selfies into a photorealistic digital likeness so people can try on real clothes from across the web and actually have fun doing it. An MIT-trained designer-engineer who built avatars at Meta on Oculus Quest and shaped visionOS at Apple, he teamed up with former DeepMind researcher Jim Winkens - the name Doji is literally Dorian plus Jim - and within days of the app's 2025 App Store debut raised a $14M seed round led by Thrive Capital with Alexis Ohanian's Seven Seven Six. He treats the creative process as something close to sacred, and is betting that the most personal way to shop online is to first fall a little in love with the image of yourself.