In this keynote, Elena Verna—Head of Growth at Lovable and a 10-year veteran of growth teams at companies like Dropbox—argues that great products don't build great companies; distribution does. She explains why product-led growth was born from four market shifts, how AI is now collapsing the traditional distribution channels of SEO and social, and how vibe-coding tools like Lovable are letting customers rebuild simple SaaS functionality themselves. She lays out a new playbook for defensibility: product loops, shipping velocity, proprietary data, brand as a product function, ecosystem integrations, founder/employee socials, and the creator economy.
Aniq Rahman is the founder and CEO of Fabric, a New York healthcare technology company building an AI-driven care enablement platform that helps health systems triage, navigate and treat patients faster. Before Fabric, he was president of ad-analytics firm Moat through its roughly $850 million sale to Oracle, was on the early team at Behance, and ran Instinctiv before its acquisition by SoundCloud. He launched Fabric in 2021 after watching his father move through the hospital system following a heart attack, and has since stitched together five acquisitions, raised tens of millions from General Catalyst, Thrive Capital, GV and Salesforce Ventures, and earned spots on Forbes 30 Under 30 and Modern Healthcare's 40 Under 40.