Spiral by UJET is an AI-powered conversational analytics platform that uses Deep AI Research to autonomously analyze 100% of customer interactions across voice, chat, email, surveys, social media, and reviews. Rather than deflecting customers with AI walls, Spiral finds the root cause of why people contact support in the first place and helps teams eliminate avoidable contacts at the source. Founded by Elena Zhizhimontova and acquired by UJET on November 18, 2025, Spiral continues as a standalone product while feeding conversational intelligence into UJET's cloud contact center platform.
Filmed on the expo floor of CCW 2026, this CX Today conversation with UJET's Matt Clare cuts against the deafening tradeshow chorus of 'automate everything.' Instead of using AI to stop customers from reaching out, UJET's newly acquired Spiral analyzes 100% of customer conversations to explain WHY customers are calling, so companies can fix the underlying problem. Clare argues that people still trust people, that AI's real job is to superpower human agents rather than replace them, and that customers deserve choice in how they get help. The talk touches on UJET's brandable mobile and chat SDK, its analytics-to-action loop, and the emerging world of agentic experience orchestration.