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Customer Feedback Software Split Into Four Very Different Bets
UserVoice, InMoment, Mopinion and Aurelius all promise to capture what customers think. They just disagree, completely, on what a company should do next.
Customer Feedback Software Has a Split Personality
Two Australian startups, Userback and Kapiche, sit at opposite ends of the same problem: one makes feedback easy to capture, the other makes it possible to understand. The gap between them is where most companies get stuck.
Quiq
The Bozeman company that started with text messages now runs AI agents in production for 150-plus global brands - on a platform built so the enterprise, not the algorithm, stays in charge.
QuestionPro
How a computer-science side project became a bootstrapped survey empire - no venture money, millions of users, and a stubborn belief that research should be cheap enough for anyone to run.
Puzzel
The Oslo company that quietly runs the phones, chats and inboxes behind Scandic hotels, JYSK stores and a slice of European customer service - and is betting AI can make agents faster without making them robots.
Thematic
One trusted view of your customer, built from the bottom up across every channel - from raw feedback to confident action.
UserTesting
How a two-person idea about watching strangers click around a website turned into a $1.3 billion research empire that now sits between companies and the customers they can no longer afford to guess about.
XCALLY
Streamline customer interactions with AI-driven Omnichannel software
Regal
The founders spent six years running a contact center that customers hated calling. Now they sell software so other companies don't have to.
Viable
The AI that read your customer feedback so you didn't have to - one of the first companies to turn GPT-3 into a working analyst.
Qualtrics
It started with a professor's throat cancer and a basement in Provo. Two decades later, Qualtrics turned the humble survey into a $12.5 billion category called experience management - and taught the enterprise to listen.
Ada
The Toronto company teaching enterprise AI agents to resolve customer problems - not just answer questions - across voice, chat, and email.
SurveyLab
Online survey tool & questionnaire software. Professional features. Easy to use.
Sharpen
The Indianapolis contact-center company that bet on the phone call - and is now teaching it to answer itself.
Unwrap
The AI-powered customer intelligence platform that proactively uncovers what matters most - so product teams stop guessing what their users actually want.
Zendesk
The company that turned the help desk into a category is now betting its future on AI agents that don't just deflect tickets - they close them.
SurveySparrow Turned the Dreaded Survey Into a Conversation
Born from a founder's annoyance at a third HR reminder, SurveySparrow built the world's first chat survey. It now serves more than 100,000 companies across 149 countries.
When Feedback Meets the Cursor: InMoment and Contentsquare Team Up
InMoment brings the voice of the customer. Contentsquare shows the clicks that voice is reacting to. Their partnership stitches the two halves of a digital experience back together.
Four Customer Feedback Tools, Three Just Got Bought
airfocus, UserVoice, Mopinion and Contentsquare all promise to turn user gripes into product decisions. In the space of a year most of them stopped being independent companies - and that tells you where the whole category is heading.
Omilia
For 24 years Omilia has been trying to kill the phone menu. Now, with $67 million in fresh funding and a billion conversations a year running through its systems, the Cyprus-born company is betting that the future of customer service sounds less like a robot and more like a person who already knows why you called.
Odigo
Centralize all your channels, automate your journeys with AI and offer your customers an omnichannel, memorable experience.
Nicereply
Don't miss out on opportunities to grow and improve by collecting immediate feedback. Use simple one-click feedback surveys from Nicereply to increase the volume of insights you receive.
Netigate
Unify the voice of your customers and employees in one AI-powered platform.
Mitel
For half a century Mitel has run the office phone. After a 2025 debt reset, the Canadian veteran is betting that hybrid - part on-premises, part cloud, part AI - is where enterprise communication actually lives.
Medallia
Medallia unifies every customer signal and applies industry-leading AI to deliver the intelligence and outcomes today's leaders need to transform their business.
Kustomer
Better experiences start at "Hello".
Knowmax
An AI knowledge management platform that gives customer experience teams one place to find, follow and share the right answer across every channel.
KMS Lighthouse
Give your team an AI-powered knowledge management system, so your customers get AI-speed service.
Kapiche
The AI feedback analytics platform that reads every customer conversation - not just the 5% who fill out your survey - and tells you what it costs you.
InMoment
How a restaurant-survey startup from Utah became the connective tissue between what customers say and what companies actually do about it.