Ask a marketing team how they measure customer happiness and you will usually get a confident answer and a shaky spreadsheet. The survey went out. Some people answered. The results live in an inbox somewhere. The gap between wanting feedback and actually having it, organized and usable, is wider than most companies admit. SurveyLab has spent sixteen years living inside that gap.
The product is straightforward to describe: online survey software. You build a questionnaire in a browser, brand it, send it out, and watch responses come back as charts in real time. No installation, no research degree required. What is less obvious is how much sits underneath that simple description, and how a small team in Warsaw ended up running it for more than 85,000 customers, including OKI, Ecosia, Payback, Mercedes, Heriot-Watt and BCG.
01 / THE COMPANYA software house, not a startup
SurveyLab is operated by 7 Points Ltd., a company registered in Warsaw, Poland. It started in 2009 under the name mySurveyLab and later trimmed down to SurveyLab, picking up a new logo along the way in early 2024. The team is small, in the range of nine people, which is worth pausing on. This is not a venture-funded rocket ship chasing a hundred million users. It is a focused group that picked one category and stayed in it while a lot of louder companies came and went.
That longevity shows up in the product as a kind of thoroughness. SurveyLab does the parts of survey software that do not photograph well: data exports, integrations, security certifications, panel access. The parts that make a procurement officer nod rather than an influencer post.
02 / THE WORKWhat people actually build with it
The use cases fan out further than the word "survey" suggests. Customer experience teams run NPS and satisfaction surveys wired straight into Salesforce or Zendesk. HR departments run employee engagement studies and 360-degree feedback rounds. Market researchers reach for the panel integrations. UX teams drop intercept surveys onto websites and inside apps. Public administrations poll citizens. Schools run tests and knowledge checks. The same underlying tool wears a lot of hats.
Distribution is where SurveyLab gets genuinely interesting. A survey does not have to be an email link. It can arrive by SMS, appear as a web widget or popup, sit behind a QR code on a receipt, or trigger from an NFC tap. It can even go out through Facebook. Meeting a respondent on their own channel is half the battle in getting an honest answer, and SurveyLab treats channel as a first-class choice rather than an afterthought.
03 / THE PROBLEMThe 90 percent nobody wants to build
Building a survey is the easy 10 percent. Anyone can drag five questions onto a page. The hard 90 percent is everything around it: getting responses at scale, keeping the data secure, exporting it into whatever tool the analysts already use, and turning raw answers into something a manager can act on before the quarter ends. That is the work SurveyLab quietly sells.
Results export to Excel, SPSS, PowerPoint, PDF and CSV, which matters because most companies already have a reporting habit and no interest in changing it. A REST API, plus SFTP and ODBC connections, lets developers pipe survey data into their own systems. And the security list reads like a checklist written by an enterprise buyer: SSL encryption, two-factor authentication, password strength checks, event logging, and ISO 27001 compliance. None of it is glamorous. All of it is why big companies sign.
04 / THE DIFFERENCEHow it stands apart
The survey market is crowded. SurveyMonkey, Qualtrics, Typeform and Google Forms all live here, each with a different center of gravity. Typeform sells beauty. Qualtrics sells an enterprise research suite at enterprise prices. Google Forms sells free and simple. SurveyLab sits in a practical middle: professional features and serious security without the weight or cost of the largest platforms, plus a strong lean toward white-label deployment.
That white-label angle is a quiet advantage. Agencies and larger companies can run the entire survey experience under their own brand, so the respondent never sees SurveyLab at all. Pair that with research panel access through Cint and Dynata - more than 250 million respondents across 150 countries - and a survey tool starts to look like a full research platform.
05 / THE UPDATEAI, without the theatrics
In 2024 SurveyLab added AI features, and the restraint is the interesting part. It did not rebrand as an AI company. It added the things that genuinely help someone running a survey: automatic translation of surveys and responses, sentiment analysis on open-ended answers, and automatic tagging so a thousand free-text comments become sortable in seconds. The tool stayed a survey tool. It just got better at the tedious parts.
06 / THE MODELBoring, recurring, durable
The business runs on subscriptions - tiered monthly and annual plans with a 14-day free trial, topped up by enterprise deals, white-label licensing, panel access and consulting. Support comes by phone, email and chat, the kind of human availability that a nine-person team can offer precisely because it is not drowning in millions of free users. It is a modest, durable model. Sixteen years in, that is arguably the whole point.
Where does SurveyLab fit in the market? It is one of Poland's quiet software exporters: a product that never made much noise, kept its footprint small, and ended up embedded in the feedback workflows of companies across Europe and beyond. Not the biggest name in surveys. Just one that keeps doing the job.