market-research
(63)
Similarweb
Similarweb built a business by measuring what companies cannot see in their own analytics: everyone else. Now it is turning that outside-in view of the internet into fuel for marketers, investors, retailers and AI agents.
Alon Chen
A family WhatsApp thread about Friday dinner became Tastewise, an AI system built to tell food companies what people want before the focus group comes back.
Your Community Platform Is Either A Home Or A Listening Post
Open Social and CMNTY are both Dutch, both say they build community, and both are right - one hands you a network you own, the other turns a crowd's opinions into research data. Here is why the same word points at two very different businesses.
QuestionPro
How a computer-science side project became a bootstrapped survey empire - no venture money, millions of users, and a stubborn belief that research should be cheap enough for anyone to run.
Voxco
A New Era for Human Understanding.
Typeform
The Barcelona company that decided forms should feel like a conversation - and got millions of people to actually finish them.
UserTesting
How a two-person idea about watching strangers click around a website turned into a $1.3 billion research empire that now sits between companies and the customers they can no longer afford to guess about.
SmartSurvey
The British survey company that decided keeping your data on home soil was a feature, not a footnote - and built a 600,000-user business on it.
SurveySparrow
Stop guessing why customers are unhappy. SurveySparrow turns feedback into answers with AI that asks the follow-up question a form never could.
Survox
For nearly six decades, one survey engine has quietly powered the phone banks behind election polls and market research - blending live interviewers, automated voice, and web into a single verdict on what people really think.
SurveyMonkey
How a bootstrapped survey tool from 1999 became the default way the internet asks a question - and why, after a name change and a $1.5 billion buyout, it went right back to being SurveyMonkey.
Qualtrics
It started with a professor's throat cancer and a basement in Provo. Two decades later, Qualtrics turned the humble survey into a $12.5 billion category called experience management - and taught the enterprise to listen.
SurveyLab
Online survey tool & questionnaire software. Professional features. Easy to use.
Zoho Survey plays generalist in a room full of specialists
Maze, Typeform, Voxco, Refiner, Usersnap, Simplesat and SurveySparrow each own a slice of the feedback market. Zoho Survey is betting that the slice matters less than the suite it plugs into.
CMNTY Built Online Communities to Listen, Not to Sell
Long before Discourse threads and Patreon tiers, a Dutch company was turning online communities into listening posts for brands. CMNTY has spent nearly two decades using customer conversations as research nobody else could run.
How SurveyLab Quietly Outlasted the Survey Software Hype
Launched in Warsaw in 2006, SurveyLab has spent nearly two decades building a customizable survey platform that now serves more than 85,000 users - while flashier rivals like Dovetail, Pendo and QuestionPro chase the spotlight.
How Surveys Escaped the Phone Bank and Got Into Your App
Survox, LimeSurvey, Typeform and PostHog trace a 50-year shift in how the world asks questions - from punch cards and phone banks to forms that feel like chat and surveys that pop up mid-click.
LimeSurvey
The simple, quick and anonymous online survey tool that's bursting with juicy insights.
Forsta
Three research-tech pioneers walked into a merger and came out as one platform. Forsta - Norwegian for 'to understand' - now wants to be the connective tissue between everything a company knows about its customers, employees, and patients.
Bloomfire
Bloomfire sells companies a cure for their own forgetfulness - an AI knowledge layer that makes video, PDFs and buried Slack answers searchable, and then quietly tells you which of them have gone stale.
BlockSurvey
Most survey companies can read your answers. BlockSurvey built one that can't - end-to-end encrypted forms with an AI agent on top, run by two ex-fintech engineers who won a hackathon and never went back.
DiligenceSquared
DiligenceSquared is a New York AI company that automates commercial due diligence for investors. Its AI agents run expert interviews with customers, competitors, and market specialists, then synthesize the findings into interactive reports where every claim links back to a source transcript. Founded by two ex-Blackstone and ex-BCG private equity operators plus a former Google engineer, it delivers consulting-grade market research for a fraction of the $500K-$1M that firms like McKinsey, Bain, and BCG typically charge.
Ranjan Kumar
Ranjan Kumar is a Bengaluru-based technology entrepreneur and the founder and CEO of Entropik, a Human Insights AI company he started in 2016 to reinvent the century-old market research industry. An IIT Kharagpur graduate who once headed business at Citrus Payment Solutions before its acquisition by PayU, he built Entropik around Emotion AI - facial coding, eye tracking and voice analysis - to read the subconscious signals behind consumer decisions. He is now building his next venture, DecisionX AI, and describes himself as a three-time founder.
Outrove
Outrove is a San Francisco AI company from Y Combinator's Summer 2025 batch, founded by Egyptian entrepreneurs Saif Elhager and Ahmed ElShireef. It launched as an AI recruiter that sourced candidates and ran lifelike video and voice interviews, then pivoted to Sapien (asksapien.ai) - a platform that builds simulated populations of real people so companies, investors, and governments can test a pricing, product, campaign, or policy decision against how audiences will actually behave before committing to it.
The Hog
The Hog is a San Francisco startup from Y Combinator's Fall 2025 batch that packages people data, company data, web search, news, social signals, sentiment, and scraping behind a single pay-per-call API for AI agents and go-to-market teams. It routes each request through multiple data providers using waterfall logic, positioning itself as one endpoint that replaces a stack of tools like Clay, Apollo, Exa, and Tavily. Founded by growth operator Hudson Liao and AI engineer Paulo Nascimento, it aims to compress market research and outreach from hours into minutes.
Populix
Populix is an Indonesian technology-driven consumer research company that connects businesses, academics and government bodies with a verified panel of more than 700,000 respondents across Indonesia. Founded in 2018 by Cambridge graduates Timothy Astandu and Eileen Kamtawijoyo, it blends a mobile respondent app, a self-serve survey platform (PopSurvey) and AI tooling (the NeXa research assistant and synthetic respondents) to deliver market, policy and society insights faster and more affordably than traditional survey agencies. The Jakarta-based firm has raised about $14.2M to date, most recently a $4.3M Series B in 2025.
SurveySensum
SurveySensum is an AI-enabled customer experience and feedback platform that lets mid-to-large enterprises build, distribute, and analyze NPS, CSAT, CES, employee, and market-research surveys in real time. Founded in 2019 by Rajiv Lamba as a product of NeuroSensum, it positions itself as an affordable, execution-focused alternative to enterprise stacks like Qualtrics and Medallia, pairing omnichannel survey distribution with AI-driven text and sentiment analytics and closed-loop action management.
Dana Kim
Dana Kim is the co-founder and CEO of Highlight, a New York-based product intelligence platform that modernizes in-home product testing for consumer brands. A former qualitative market researcher who spent years collecting insights the slow way - standing in stores with paper surveys for brands like Coca-Cola and Nike - she went to Wharton for an MBA, met co-founder Ethan Kellough, and built a technology-driven alternative that pairs a proprietary consumer community with logistics automation and AI analytics. Founded in 2020, Highlight has raised more than $30 million and works with brands including Nestle, Procter & Gamble and Mondelez. Kim has been named to GreenBook's 2022 Future List and Inc.'s 2024 Female Founders 250 list.
Clootrack
Clootrack is an AI-driven customer experience analytics platform that helps enterprises understand the 'why' behind customer behavior. It ingests structured and unstructured feedback - surveys, reviews, call transcripts, chats, social and support tickets - across 95+ languages and 1,000+ integrations, then applies unsupervised thematic analysis and GenAI agents to surface the drivers of churn, NPS, returns and satisfaction in near real time. Founded in 2017 by serial entrepreneurs Shameel Abdulla and Subbakrishna Rao, the company positions itself as a faster, more granular alternative to survey-first Voice-of-Customer suites.
NewtonX
NewtonX is a New York-based B2B market research and intelligence company that connects businesses to hard-to-reach, identity-verified experts. Instead of relying on a fixed panel, its AI-driven Graph scans more than 1.1 billion professionals across 140+ industries to custom-recruit the exact decision-makers a research brief requires, then runs surveys, interviews, and AI-moderated studies on top. Founded in 2016 by former McKinsey consultants Sascha Eder and Germain Chastel with Anuja Ketan, NewtonX serves Fortune 500 companies, top management consultancies, and financial institutions that need trustworthy, fraud-resistant data to make high-stakes decisions.