market-research
(42)
Similarweb
Similarweb built a business by measuring what companies cannot see in their own analytics: everyone else. Now it is turning that outside-in view of the internet into fuel for marketers, investors, retailers and AI agents.
QuestionPro
How a computer-science side project became a bootstrapped survey empire - no venture money, millions of users, and a stubborn belief that research should be cheap enough for anyone to run.
Voxco
A New Era for Human Understanding.
Typeform
The Barcelona company that decided forms should feel like a conversation - and got millions of people to actually finish them.
UserTesting
How a two-person idea about watching strangers click around a website turned into a $1.3 billion research empire that now sits between companies and the customers they can no longer afford to guess about.
SmartSurvey
The British survey company that decided keeping your data on home soil was a feature, not a footnote - and built a 600,000-user business on it.
SurveySparrow
Stop guessing why customers are unhappy. SurveySparrow turns feedback into answers with AI that asks the follow-up question a form never could.
Survox
For nearly six decades, one survey engine has quietly powered the phone banks behind election polls and market research - blending live interviewers, automated voice, and web into a single verdict on what people really think.
SurveyMonkey
How a bootstrapped survey tool from 1999 became the default way the internet asks a question - and why, after a name change and a $1.5 billion buyout, it went right back to being SurveyMonkey.
Qualtrics
It started with a professor's throat cancer and a basement in Provo. Two decades later, Qualtrics turned the humble survey into a $12.5 billion category called experience management - and taught the enterprise to listen.
SurveyLab
Online survey tool & questionnaire software. Professional features. Easy to use.
LimeSurvey
The simple, quick and anonymous online survey tool that's bursting with juicy insights.
Forsta
Three research-tech pioneers walked into a merger and came out as one platform. Forsta - Norwegian for 'to understand' - now wants to be the connective tissue between everything a company knows about its customers, employees, and patients.
Bloomfire
Bloomfire sells companies a cure for their own forgetfulness - an AI knowledge layer that makes video, PDFs and buried Slack answers searchable, and then quietly tells you which of them have gone stale.
BlockSurvey
Most survey companies can read your answers. BlockSurvey built one that can't - end-to-end encrypted forms with an AI agent on top, run by two ex-fintech engineers who won a hackathon and never went back.
DiligenceSquared
DiligenceSquared is a New York AI company that automates commercial due diligence for investors. Its AI agents run expert interviews with customers, competitors, and market specialists, then synthesize the findings into interactive reports where every claim links back to a source transcript. Founded by two ex-Blackstone and ex-BCG private equity operators plus a former Google engineer, it delivers consulting-grade market research for a fraction of the $500K-$1M that firms like McKinsey, Bain, and BCG typically charge.
Outrove
Outrove is a San Francisco AI company from Y Combinator's Summer 2025 batch, founded by Egyptian entrepreneurs Saif Elhager and Ahmed ElShireef. It launched as an AI recruiter that sourced candidates and ran lifelike video and voice interviews, then pivoted to Sapien (asksapien.ai) - a platform that builds simulated populations of real people so companies, investors, and governments can test a pricing, product, campaign, or policy decision against how audiences will actually behave before committing to it.
The Hog
The Hog is a San Francisco startup from Y Combinator's Fall 2025 batch that packages people data, company data, web search, news, social signals, sentiment, and scraping behind a single pay-per-call API for AI agents and go-to-market teams. It routes each request through multiple data providers using waterfall logic, positioning itself as one endpoint that replaces a stack of tools like Clay, Apollo, Exa, and Tavily. Founded by growth operator Hudson Liao and AI engineer Paulo Nascimento, it aims to compress market research and outreach from hours into minutes.
Populix
Populix is an Indonesian technology-driven consumer research company that connects businesses, academics and government bodies with a verified panel of more than 700,000 respondents across Indonesia. Founded in 2018 by Cambridge graduates Timothy Astandu and Eileen Kamtawijoyo, it blends a mobile respondent app, a self-serve survey platform (PopSurvey) and AI tooling (the NeXa research assistant and synthetic respondents) to deliver market, policy and society insights faster and more affordably than traditional survey agencies. The Jakarta-based firm has raised about $14.2M to date, most recently a $4.3M Series B in 2025.
SurveySensum
SurveySensum is an AI-enabled customer experience and feedback platform that lets mid-to-large enterprises build, distribute, and analyze NPS, CSAT, CES, employee, and market-research surveys in real time. Founded in 2019 by Rajiv Lamba as a product of NeuroSensum, it positions itself as an affordable, execution-focused alternative to enterprise stacks like Qualtrics and Medallia, pairing omnichannel survey distribution with AI-driven text and sentiment analytics and closed-loop action management.
Clootrack
Clootrack is an AI-driven customer experience analytics platform that helps enterprises understand the 'why' behind customer behavior. It ingests structured and unstructured feedback - surveys, reviews, call transcripts, chats, social and support tickets - across 95+ languages and 1,000+ integrations, then applies unsupervised thematic analysis and GenAI agents to surface the drivers of churn, NPS, returns and satisfaction in near real time. Founded in 2017 by serial entrepreneurs Shameel Abdulla and Subbakrishna Rao, the company positions itself as a faster, more granular alternative to survey-first Voice-of-Customer suites.
NewtonX
NewtonX is a New York-based B2B market research and intelligence company that connects businesses to hard-to-reach, identity-verified experts. Instead of relying on a fixed panel, its AI-driven Graph scans more than 1.1 billion professionals across 140+ industries to custom-recruit the exact decision-makers a research brief requires, then runs surveys, interviews, and AI-moderated studies on top. Founded in 2016 by former McKinsey consultants Sascha Eder and Germain Chastel with Anuja Ketan, NewtonX serves Fortune 500 companies, top management consultancies, and financial institutions that need trustworthy, fraud-resistant data to make high-stakes decisions.
Potloc
Potloc is a Montreal-based market research technology company that runs an AI-powered, all-in-one survey platform built exclusively for management consulting and private equity firms. Founded in 2013 by HEC Paris graduates Rodolphe Barrere and Louis Delaoustre, the company pioneered social-media sampling to source hard-to-reach B2B and B2C respondents, and today handles the full research workflow - questionnaire design, sampling, live fieldwork monitoring, data-quality control, and AI-assisted analysis. Potloc has served 500+ global firms and collected hundreds of millions of survey responses across industries and geographies.
GLG (Gerson Lehrman Group)
GLG (Gerson Lehrman Group) is the world's largest expert network, connecting professionals - investors, corporations, consultancies and non-profits - with a marketplace of roughly one million vetted subject-matter experts. Through one-on-one phone consultations, surveys, roundtables, site visits and custom research, GLG turns a client's questions into direct conversations with people who have first-hand knowledge, wrapped in a compliance framework designed for regulated industries. Founded in 1998 and headquartered in New York, the firm operates in more than 20 cities worldwide and generates roughly $600 million in annual revenue.
Askable
Askable is an Australian, AI-powered user research platform that combines a global panel of verified participants, certified human researchers, and research-specific AI into a single system meant to replace a team's whole research stack. Founded in 2017 in Brisbane, it started as recruitment software - the self-described 'Uber for user testing' - and has grown into an end-to-end product research suite used by teams at brands like Atlassian, Canva, Wise and Toyota. After roughly six years bootstrapped and profitable, the company raised a A$22M Series A led by AirTree Ventures in 2024 to expand in the US and UK and deepen its AI tooling.
Entropik
Entropik is a deep-tech company that builds a unified human insights platform powered by Emotion AI, Behavior AI, and Generative AI. Founded in 2016 in Bangalore, it uses facial coding, eye tracking, and voice AI - backed by 17 global patents - to decode why consumers make decisions, not just what they do. Its flagship products, Decode and Qatalyst, let brands run quantitative, qualitative, media, and shopper research at scale, replacing slow traditional market research with real-time, AI-driven insights used by companies like P&G, Nestle, and JP Morgan.
Maven Research
Maven Research runs a microconsulting platform - an expert network that connects decision-makers with vetted industry professionals for on-demand phone consultations, expert interviews, surveys and B2B research panels. Founded in 2008 by Wyatt Nordstrom and Mark Platosh, Maven uses machine-learning-assisted matching plus human curation to source specialists for market research, investment due diligence and product decisions, pitching answers that arrive faster and cheaper than traditional consulting. The company also licenses OpenITM, a white-label internal talent marketplace that lets large organizations build private expert communities.
Upwave
Upwave is a San Francisco-based marketing analytics company that measures whether brand advertising actually works. Its enterprise platform tracks Brand Lift, validates brand reach, and surfaces optimization opportunities across CTV, digital, social, streaming audio, retail media and linear TV in a single real-time dashboard. Founded in 2012 as Survata and rebranded to Upwave in 2020, the company gives the world's biggest brand marketers - Unilever, Clorox, Verizon, American Express, T-Mobile and others - a scientific read on top-of-funnel metrics like awareness, consideration and its proprietary Purchase Propensity metric.
Ario
Ario is a Palo Alto company that turns real, consent-based, SKU-level purchase history into behavioral intelligence brands can act on. Founded in 2022 by a team of ex-Shape Security security and data-privacy veterans, Ario started as an AI personal assistant built to offload the 'invisible labor' of family life admin, raised a $16M seed in 2024, and has since evolved into a B2B data platform - Ario Link and Ario CoreLens - that lets shoppers share their own verified transaction data so companies can see what customers actually buy, including off their own shelves, without surveys, panels, or bots.
Getwizer
Getwizer is a New York and Haifa based consumer insights company that pairs an AI research engine, WizerOne, with in-house human research specialists it calls Wizers. Using a modular building-block approach, teams run concept tests, brand tracking, ad pre-tests and deep consumer profiling and get cleaned, analyzed insights in as little as five days. The pitch is a hybrid model: automation and machine learning handle the heavy lifting while experts shape the questions and interpret the answers, aiming for custom research that is faster and cheaper than a traditional agency.