Monica Belsito is the CEO of Function of Beauty, the made-to-order personal care company that turns an online quiz into a custom bottle of shampoo. She took the top job in July 2025 after a career spent building consumer brands that get acquired: founding CMO at feminine-care brand LOLA, CMO at hummus maker Sabra (bought by PepsiCo in 2024), and senior brand manager at Dollar Shave Club before its $1 billion sale to Unilever. A Georgetown grad and Harvard MBA who started in crisis PR and Colgate's management program, she now steers Function of Beauty's push from DTC into shelves at Target, Sephora, Walmart, and Amazon.
e.l.f. Beauty is an Oakland-based, publicly traded cosmetics company (NYSE: ELF) built on a simple disruptive idea: prestige-quality makeup and skincare that almost everyone can afford. Founded in 2004 as e.l.f. (Eyes Lips Face) and reshaped under CEO Tarang Amin since 2014, it has grown into a multi-brand house spanning e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and Hailey Bieber's rhode. Every product is vegan and cruelty-free, most cost under $20, and the company has become a case study in social-first, community-driven brand building.
Kendo Brands is a San Francisco-based beauty brand incubator and operator owned by LVMH. Named as a play on the phrase 'can do,' Kendo creates and acquires beauty brands and scales them into global businesses, blending startup energy with the backing of the world's largest luxury group. Its portfolio includes Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance by Rihanna, OLEHENRIKSEN, and Lip Lab, distributed in 60+ countries.
MAKE UP FOR EVER is a French professional cosmetics brand founded in 1984 by makeup artist Dany Sanz to give artists the high-pigment, high-performance products they couldn't find anywhere else. Acquired by LVMH in 1999, it became known for backstage-grade staples like the HD Skin foundation range, an inclusive shade philosophy, and a worldwide network of MAKE UP FOR EVER Academies that graduate roughly 1,300 students a year. The brand sits at the intersection of professional artistry and consumer beauty, sold largely through Sephora.
Paula's Choice is a Seattle-based, research-backed skincare brand founded by consumer advocate Paula Begoun in 1995. Built on the radical idea that beauty should be judged by ingredients rather than marketing, the company sells fragrance-free, cruelty-free, science-driven products direct to consumers around the world. Its cult 2% BHA Liquid Exfoliant and a culture of ingredient transparency turned a self-published 'Cosmetics Cop' into a roughly $300M brand that Unilever acquired in 2021.
Faiz Ahmad is the Chief Executive Officer of Paula's Choice Skincare, the Unilever-owned, Seattle-based science-driven beauty brand. He spent two decades building direct-to-consumer machines at Apple, Delta Air Lines, Optum and YETI before stepping in to steer Paula's Choice through a sports-meets-skincare era anchored by the FIFA World Cup 2026 sponsorship.
Kristin Walcott is the CEO of Kendo Brands, the San Francisco beauty incubator owned by LVMH and home to Fenty Beauty, KVD Vegan Beauty, Ole Henriksen, Fenty Skin, Lip Lab and Kendo Fragrances. She joined Kendo in 2013, ran KVD Vegan Beauty through record growth, was promoted to President in 2019 and named CEO effective December 1, 2020 - the first woman to lead the company.
Tarang Amin is the Chairman and CEO of e.l.f. Beauty, the affordable cosmetics company he took public in 2016 and grew from a $135 million equity story into a multi-brand portfolio anchored by e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and - as of May 2025 - Hailey Bieber's rhode in a $1 billion deal.
StyleSeat is an online marketplace and booking platform connecting beauty and wellness professionals - hair stylists, barbers, makeup artists, nail techs, estheticians - with millions of clients searching for appointments. Founded in San Francisco in 2011 by Melody McCloskey and Dan Levine, it bundles booking, payments, marketing, and a client database into a single tool for independent pros, while giving consumers a discovery and reservation engine for local services.
Shane Dawson (born Shane Lee Yaw) is one of YouTube's original superstar creators, a Long Beach kid who turned a camera and a knack for characters into 4.8 billion combined channel views. Over nearly two decades he pivoted from sketch comedy to celebrity documentary deep-dives, co-authored two New York Times bestselling memoirs, won multiple Streamy Awards, and launched a record-setting makeup collaboration with Jeffree Star. After a high-profile controversy and YouTube demonetization in 2020, he returned in 2021, relocated to a Colorado farm with his husband Ryland Adams, and in 2023 welcomed twin sons. By 2025 he was back with another Jeffree Star docuseries, rebuilding quietly but unmistakably.
Sonya Brown is a General Partner and Co-Head of Growth Equity at Norwest Venture Partners, a leading venture and growth equity firm managing over $12.5 billion in capital. With more than 20 years of investment experience spanning Bear Stearns, iXL Ventures, and Summit Partners, she joined Norwest in 2011 and has built a reputation as one of the most influential investors in consumer products, e-commerce, retail, and business services. Her portfolio includes Babylist, Madison Reed, Kendra Scott, and PCA Skin. A perennial honoree on M&A's Most Influential Women list, she is equally recognized for her work advancing diversity and inclusion in private equity.
Ezra Firestone is a self-taught ecommerce entrepreneur who dropped out of high school, played poker in NYC underground clubs, and went on to build and sell multiple 7-, 8-, and 9-figure brands - most notably BOOM by Cindy Joseph, which crossed $200 million in cumulative revenue. He runs Smart Marketer (his education platform), Zipify Apps (serving 18,000+ Shopify brands with $600M+ in facilitated upsell revenue), and has acquired and turned around brands like oVertone Haircare. His philosophy - 'Serve the World Unselfishly and Profit' - is backed by results, and his operating principles around content-first marketing, brand mission, and sustainable growth have influenced an entire generation of ecommerce operators.