Company Profile · Luxury Lifestyle
Tory Burch
The New York label that turned preppy-bohemian American style into a global business - and was built, from day one, to fund a mission for women.
The New York label that turned preppy-bohemian American style into a global business - and was built, from day one, to fund a mission for women.
In February 2004, designer Tory Burch opened a single boutique in Manhattan's Nolita district and launched an e-commerce site alongside it. Most of the opening inventory sold out that first day. It was an early signal of what the brand would become: a clear, recognizable point of view on American style, sold directly to the women who wanted it.
Tory Burch is a luxury lifestyle brand. It designs and sells women's ready-to-wear apparel, handbags, shoes, jewelry and accessories, eyewear, fragrance and beauty, home decor, and the Tory Sport activewear line. The aesthetic blends classic, preppy American sportswear with eclectic, bohemian detail - a combination distinctive enough that customers recognize it across a room.
The commercial engine is omnichannel. The company sells through roughly 400 owned boutiques and 13 retail websites in multiple languages, and distributes through department stores including Saks Fifth Avenue, Nordstrom and Bloomingdale's. It remains privately held and family-run, with an estimated $1.8 billion in retail sales in 2024 - a year that followed revenues approaching $2 billion in 2023.
What sets the brand apart from the beginning is its reason for existing. Burch has said plainly that she started the company in order to start a foundation. That framing - product as a means to a mission - shapes how the business talks about itself and where its profits ultimately point.
"The reason I wanted to start a company was to start a foundation."Tory Burch, Founder
The brand's core customer is a style-conscious woman who wants designer quality at a price more attainable than a traditional European luxury house - what the industry calls "accessible luxury." That positioning is the problem the company set out to solve.
When Tory Burch launched, the market split awkwardly between mass-market apparel and very expensive designer fashion, with a thin middle for pieces that felt personal, well-made and recognizable without a five-figure price. The Reva ballet flat - introduced in 2006 and named after Burch's mother, Reva Robinson - became the emblem of that middle: a designer shoe a working woman could actually buy, and one that turned into a global icon.
Reach is genuinely global. Flagship stores sit in London, Paris, Tokyo and Seoul, and the multi-language e-commerce network serves North America, Europe and Asia. The double-T logo functions as shorthand for the whole proposition - identifiable, aspirational, attainable.
"How do we as a company have a positive impact on humanity?"Tory Burch
Dresses, tailored pieces, casual and seasonal collections in the brand's preppy-bohemian signature.
Signature bags, small leather goods and jewelry, many carrying the double-T logo.
Designer shoes anchored by the iconic Reva ballet flat, plus sandals and heels.
Sunglasses and optical frames produced in partnership with Luxottica Group.
Designer fragrances and beauty products under the Tory Burch name.
Performance activewear blending athletic function with the brand's design sensibility.
Luxury home and lifestyle goods extending the brand beyond the wardrobe.
Direct-to-consumer through owned boutiques and 13 websites, wholesale via department stores, and licensing for eyewear and beauty.
Built to fund the Tory Burch Foundation - purpose is embedded in the origin story, not bolted on later.
Preppy-bohemian design and the double-T mark give the brand instant visual identity versus rivals.
Sits between mass fashion and European houses - competing with Michael Kors, Kate Spade, Coach and Ralph Lauren.
Tory Burch leads design as chief creative officer; ex-LVMH executive Pierre-Yves Roussel runs operations as CEO.
Global scale without going public - a rarity among brands of its size.
The Tory Burch Foundation, launched in 2009, advances women's entrepreneurship through access to capital, education and digital resources, plus a fellowship program. Over roughly 15 years it has supported nearly 400 women entrepreneurs whose collective revenue now exceeds $340 million.
In 2025 the foundation raised its ambition sharply, pledging to generate more than $1 billion in economic impact through women entrepreneurs by 2030. By April 2026 it reported reaching the halfway mark - and used its annual Founders Breakfast to honor figures like Martha Stewart and Anna Wintour while pressing for a broader definition of entrepreneurship. The company's deepest expertise, in other words, spans two arenas at once: designing desirable products, and building durable systems of support for the women who buy and make them.
Nearly 400 women entrepreneurs backed · $340M+ in collective revenue · halfway to $1 billion by 2030.Tory Burch Foundation, reported April 2026
A Nolita boutique and an e-commerce site open; much of the opening inventory sells out on day one.
An on-air endorsement sends 8 million hits to the website the next day.
Named after the founder's mother, it becomes a signature product.
The Tory Burch Foundation launches to advance women's entrepreneurship.
The brand extends into performance activewear.
Ex-LVMH executive Pierre-Yves Roussel becomes CEO; Burch shifts to executive chairman and chief creative officer.
The private brand records an estimated $1.8B across ~400 stores.
The foundation commits to $1B in economic impact for women entrepreneurs by 2030.
The foundation reports the midpoint of its pledge and honors Anna Wintour.
Most of the first boutique's inventory was gone by the end of day one in 2004.
After Oprah's 2005 endorsement, the website drew 8 million hits the following day.
The best-selling ballet flat carries the name of Burch's mother, Reva Robinson.
The ubiquitous double-T logo began as a personal family symbol.
CEO Pierre-Yves Roussel, a former LVMH Fashion Group chairman, is Burch's husband.
Designer Tory Burch founded the company in 2004, opening a boutique in New York's Nolita district alongside an e-commerce site.
Tory Burch serves as executive chairman and chief creative officer, while her husband Pierre-Yves Roussel, a former LVMH executive, has been CEO since 2019.
Ready-to-wear apparel, handbags, shoes (including the Reva flat), accessories, jewelry, eyewear, fragrance, beauty, home decor and the Tory Sport activewear line.
The privately held brand operates roughly 400 stores and 13 retail websites with nearly 5,000 employees and an estimated $1.8 billion in 2024 retail sales.
Launched in 2009, it advances women's entrepreneurship through capital access, education and a fellowship program, and has pledged $1 billion in economic impact for women entrepreneurs by 2030.
Watch and read more - runway shows, interviews and the foundation's work.