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Tagged: fragrance
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Legend
Company
Legend
LegendCompany
Consumer · Ecommerce
MALIN+GOETZ
MALIN+GOETZ is a New York-founded modern apothecary that makes uncomplicated, high-performance skincare, fragrances and candles for all skin types. Started in 2004 by Matthew Malin and Andrew Goetz - a couple who met the beauty and design worlds head-on - the brand launched with six essentials gentle enough for Malin's own sensitive, reactive skin. Two decades later it is a cult grooming staple sold in dozens of countries, known for its grapefruit face cleanser, eucalyptus deodorant and its 19th-century-apothecary-inspired packaging.
skincare · apothecaryRead →
Executive · Operator
Emily Coleman
Emily Coleman is the Chief Executive Officer of (MALIN+GOETZ), the New York apothecary-inspired skincare, fragrance and personal care brand. A 20-plus year veteran of luxury beauty, she spent two decades at L'Oreal across Paris, Hong Kong, New York and California in digital, marketing, travel retail, retail operations and supply chain, finishing as Senior Vice President of Urban Decay. She then served as CEO of Chantecaille Beaute, succeeding founder Sylvie Chantecaille, before taking the top job at (MALIN+GOETZ) in March 2025. She is known for building global brands with local relevance.
emily coleman · malin+goetzRead →
Consumer · Ecommerce · Health
Hawthorne
Hawthorne is a New York-based direct-to-consumer men's fragrance and personal care brand founded in 2016 by Brian Jeong and Phil Wong. It pairs data-driven personalization with renowned perfumers to deliver affordable, high-performance colognes and grooming products. Built around its 'Surround Scent' system of layered colognes, body sprays, soaps, deodorants, and skincare, Hawthorne has grown from an online quiz-driven storefront into a brand sold through Ulta, Nordstrom, SSENSE and 1,000+ retail doors.
fragrance · cologneRead →
Founder · Executive · Operator
Brian Jeong
Brian Jeong is the CEO and cofounder of Hawthorne, a New York personalized men's personal care brand he launched in 2016 with his childhood best friend Phil Wong. Hawthorne built its business on a data-driven quiz that matches men to fragrances, skincare, hair care and grooming products tuned to their body chemistry and preferences. With no prior beauty experience, Jeong reverse-engineered the fragrance world through roughly 100 industry interviews in three weeks, growing Hawthorne from an online storefront into a Series B company stocked in thousands of retail doors, including the vast majority of Target stores.
brian jeong · hawthorneRead →
MG
Executive · Operator · Creator
Marc Gallagher
Marc Gallagher is a beauty and luxury executive with 25+ years turning storied brands into digital-first businesses. A would-be architect who detoured through the dot-com boom, he spent nearly a decade inside LVMH building the digital engines of Benefit Cosmetics, Marc Jacobs and Fresh, then doubled Elemis revenue during the pandemic as Chief Brand and Digital Officer, and became the first-ever CMO of British skincare challenger Facetheory. He is associated with Michelle Pfeiffer's clean fragrance house Henry Rose in Los Angeles. His operating creed, inherited from a mentor: if it does not make you nervous, it is not worth doing.
marc gallagher · henry roseRead →
Consumer · Ecommerce · Health
Kendo Brands, Inc.
Kendo Brands is a San Francisco-based beauty brand incubator and operator owned by LVMH. Named as a play on the phrase 'can do,' Kendo creates and acquires beauty brands and scales them into global businesses, blending startup energy with the backing of the world's largest luxury group. Its portfolio includes Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance by Rihanna, OLEHENRIKSEN, and Lip Lab, distributed in 60+ countries.
beauty · cosmeticsRead →