jira
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Scott Farquhar and the value of an empty diary
He helped build Atlassian by letting software do the selling. After 22 years as co-CEO, Scott Farquhar is deciding where his time can do the most good.
Mike Cannon-Brookes and the art of asking an expensive question
An unexpected fax showed two Sydney software founders that their business could travel. For Mike Cannon-Brookes, the questions have since grown to include coal plants, subsea cables and who gets to join the team.
ServiceRocket and the expensive gap between buying software and making it work
A stalled migration, 26,000 tickets and seven years of history reveal the business ServiceRocket has built: making enterprise software survive contact with the people who use it.
Adaptavist sells the work that comes after the software
Buying Jira is the easy part. Adaptavist has built a business around the migrations, integrations and human habits that determine whether enterprise software earns its keep.
Dylan Etkin Measures the Moment Software Becomes Real
After helping Jira grow and watching Bitbucket scale, Dylan Etkin found the overlooked event that tells an engineering team whether its work matters: the deployment. Now he is applying the same practical instinct to AI skills, access and organizational memory.
Jira Won the Cloud Race Microsoft Project Never Finished
Jira made its cloud edition the destination. Microsoft folded Project for the web into Planner while its desktop product kept specialist powers - a split that shows what a finished cloud migration really requires.
Shortcut Had to Change Its Name. Jira Never Did
When the audio app Clubhouse swallowed its name, a project-management startup had to begin again as Shortcut. The episode shows why brand memory can matter as much as a cleaner backlog.
Your Free Project Tracker Is Already Choosing Your Company
Linear, Shortcut and Jira all offer free plans. The bill begins at different bottlenecks, and those limits quietly shape the team each product is built to win.
Atlassian
Two Sydney graduates put $10,000 on credit cards in 2002 and built the software that runs the world's software teams. Today Atlassian's Jira, Confluence, and AI teammate Rovo power more than 300,000 companies - without ever relying on a traditional sales force.
Lab0
Lab0 is a Y Combinator (P26) startup building AI forward-deployed engineers (AI FDEs) that automate the entire post-sales delivery process for enterprise software - discovery, configuration, integration, testing and go-live. By running these phases inside the systems customers already use, such as ServiceNow, SAP, Salesforce, Workday and Jira, Lab0 aims to compress deployments that normally take six months into about ten days, turning consulting-heavy rollouts into a self-serve product.
Jellyfish
Jellyfish is a Boston-based Engineering Management Platform that turns the signals from engineering tools - Git, Jira, CI/CD, and now AI coding assistants - into business-readable insight. It helps engineering leaders see where their teams spend time, tie that work to company strategy, automate R&D cost capitalization, and measure the real ROI of tools like GitHub Copilot. Founded by veterans of Endeca, Jellyfish has raised roughly $117M and serves hundreds of enterprises including Mastercard, Priceline, and PagerDuty.