Truewind wants AI to prepare the untidy work behind a monthly close: the statements, schedules and reconciliations that still live in stray files. The accountant keeps the final say.
For growing companies stuck between QuickBooks and enterprise-scale complexity, SWK sells something more useful than another dashboard: a way to make finance, inventory, operations and IT behave like one system.

Two cloud ERPs can look identical on a shortlist and behave nothing alike after go-live. The better choice starts with one question: does the business need a broad operating suite or a finance system built around dimensions, funds and projects?

NetSuite, Sage Intacct and Business Central divide the mid-market by ecosystem, while Workday and Odoo make sense at opposite edges. The useful question is not which platform wins, but which disruption your company can afford.
Sage grew from a pub-side solution for one printer's paperwork into financial infrastructure for millions of businesses. Its next act is less about replacing the accountant than teaching software to chase invoices, explain anomalies and show its working.
Sage Group is a British multinational software company based in Newcastle upon Tyne that builds cloud-based accounting, payroll, HR and ERP tools for small and medium-sized businesses. Founded in 1981 and listed on the London Stock Exchange as a FTSE 100 constituent, Sage serves millions of customers across 23 countries with products spanning Sage Accounting, Sage 50, Sage Intacct and the AI assistant Sage Copilot.
KeepingCount is an industry-focused outsourced accounting and bookkeeping platform that takes the finance function off business owners' plates. Founded in 2023 by Jeff Russell and backed by Housatonic Partners, the company is building vertical-specific brands - real estate, construction, e-commerce, vacation rentals, life sciences, consumer products and professional services - staffed by accountants who specialize in each industry rather than the traditional geography-based generalist model. KeepingCount delivers accounting, advisory (CFO/controller), tax and payroll services on platforms like Sage Intacct and QuickBooks Online, managing more than $250 million in annual client revenue.
Jerry Connelly is the Chief Executive Officer of KeepingCount, a remote-first outsourced accounting and advisory firm that gives growing small businesses and nonprofits the bookkeeping, reporting, and fractional-CFO horsepower they usually cannot afford to hire in-house. Built around the promise of 'better numbers for growing businesses,' KeepingCount pairs platform technologies like Sage Intacct and QuickBooks Online with hands-on accounting teams serving construction, consumer products, professional services, real estate, life sciences, and vacation-rental clients. Originally headquartered in Boise, Idaho, the company now runs as a distributed organization, and Connelly leads it with a stated emphasis on values - conscientious, disciplined, gracious, integrity, and serving all clients.