omnisient
(2)
Julian Diaz Makes Invisible Customers Legible - Without Letting the Data Loose
For more than 25 years, the Cape Town marketer has translated complicated technology into useful stories. At Omnisient, the story now asks whether a grocery basket can widen access to credit without exposing the shopper behind it.
Jon Jacobson
Jon Jacobson is the co-founder, Group CEO and CTO of Omnisient, a privacy-preserving data collaboration platform that lets banks, insurers, retailers and healthcare organizations share and analyze consumer data without exposing raw personal information. A software engineer with more than 25 years building data platforms, he founded Omnisient in South Africa in 2019 to attack a specific problem: nearly two billion people are shut out of affordable financial services because they lack the behavioral data lenders use to assess risk. His platform uses cryptography to tokenize and match datasets locally, turning loyalty-card and retail data into alternative credit signals.