confluence
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Scott Farquhar and the value of an empty diary
He helped build Atlassian by letting software do the selling. After 22 years as co-CEO, Scott Farquhar is deciding where his time can do the most good.
Mike Cannon-Brookes and the art of asking an expensive question
An unexpected fax showed two Sydney software founders that their business could travel. For Mike Cannon-Brookes, the questions have since grown to include coal plants, subsea cables and who gets to join the team.
ServiceRocket and the expensive gap between buying software and making it work
A stalled migration, 26,000 tickets and seven years of history reveal the business ServiceRocket has built: making enterprise software survive contact with the people who use it.
Adaptavist sells the work that comes after the software
Buying Jira is the easy part. Adaptavist has built a business around the migrations, integrations and human habits that determine whether enterprise software earns its keep.
The Knowledge Stack Has Four Places to Put the Answer
Confluence, Archbee, Spekit and Upland Panviva all promise to make company knowledge useful. The meaningful difference is where each one expects the answer to meet its reader.
Nobody Reads the Company Wiki. Now AI Reads It For You
Atlassian, Notion, Zendesk, Glean and a pack of rivals spent a decade helping teams write things down. The AI scramble of 2025 rewrote the job description - now the software has to read it all back.
Atlassian
Two Sydney graduates put $10,000 on credit cards in 2002 and built the software that runs the world's software teams. Today Atlassian's Jira, Confluence, and AI teammate Rovo power more than 300,000 companies - without ever relying on a traditional sales force.