A stalled migration, 26,000 tickets and seven years of history reveal the business ServiceRocket has built: making enterprise software survive contact with the people who use it.
Buying Jira is the easy part. Adaptavist has built a business around the migrations, integrations and human habits that determine whether enterprise software earns its keep.
Two Sydney graduates put $10,000 on credit cards in 2002 and built the software that runs the world's software teams. Today Atlassian's Jira, Confluence, and AI teammate Rovo power more than 300,000 companies - without ever relying on a traditional sales force.