Afterpay

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Geoff Seeley Learned to Market the Marketplace, Not Just the Logo

From an architecture degree to Airbnb, Afterpay and PayPal, Geoff Seeley built a career around a deceptively practical idea: a brand grows when both sides of its marketplace understand why they should care.

geoff-seeley · marketing-executiveRead →

Company

Fintech · Crypto · Consumer

Block

Block, Inc. is a global financial technology company that builds tools for economic empowerment. Founded in 2009 as Square by Jack Dorsey and Jim McKelvey, it renamed itself Block in 2021 to reflect a broader mission spanning commerce, consumer finance and bitcoin. The company operates a portfolio of ecosystems - Square for sellers, Cash App for individuals, Afterpay for buy-now-pay-later, plus TIDAL, Bitkey and Proto - and trades on the NYSE under the ticker XYZ.

block · squareRead →