Amanda Mull is a senior reporter at Bloomberg Businessweek and one of the sharpest observers of American consumer culture. Writing the 'Buying Power' column, she dissects how everyday purchases shape identity, politics, and society - bringing a decade of retail experience and almost six years at The Atlantic to one of journalism's most under-examined beats.
After 20 years of immutable Gmail usernames, Google finally rolled out the ability for personal @gmail.com users to change their email address — keeping all data intact while converting the old address into a permanent alias. The feature launched in the U.S. in March 2026 after being spotted in Hindi support documentation in December 2025, marking the biggest identity infrastructure change in Gmail's history.