freight-brokers
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Two Robots Walk Into a Freight Brokerage
A head-to-head look at two AI companies serving freight brokers and 3PLs: Parade, whose CoDriver agent answers inbound carrier calls and whose platform has helped move $40B in transacted freight, and Pallet, which automates the back office end-to-end from quote to cash across email, voice, API and remote desktop. The comparison finds the two overlap less than the marketing suggests: Parade owns the front-of-house carrier relationship and capacity discovery, while Pallet owns the document-heavy operational workflows that turn a booked load into collected cash.
The Bot That Reads the Room: Why Logistics Is Trading Scripts for Judgment
A plain-English breakdown of the difference between AI agents and traditional robotic process automation (RPA) in logistics. RPA runs rigid, rules-based scripts that break the moment a portal button moves or a document arrives in the wrong format; AI agents reason toward a goal, read unstructured email and PDFs, and handle the exceptions that make up the bulk of real freight work. The piece uses Pallet (pallet.com) and its CoPallet AI workforce as a lead example, and surveys other players in the space including HappyRobot, Vooma, and FleetWorks.
Burt
Burt (YC W26) builds AI teammates for logistics. The San Francisco company helps freight brokers and forwarders deploy AI coworkers that handle repetitive, manual work end-to-end - check calls, document processing, covering loads, invoicing - by reading emails, making calls, logging into portals, and updating the customer's TMS, following each team's own processes. Founded by Bobby Zhong and Kurt Sharma, both of whom grew up in logistics families, Burt started by training specialized models that beat frontier models on cost and latency, then focused those models on freight operations.
Highway
Highway is a Dallas-based logistics technology company that built the freight industry's Carrier Identity platform, verifying that the carrier a broker books is who they claim to be. Founded in 2022 by former TriumphPay CEO Jordan Graft, Highway connects a carrier's digital identity to its physical operations to stop double brokering, impersonation and freight fraud in real time. Its Identify, Connect and Monitor products - plus the newer Trusted Freight Exchange - serve more than 1,050 brokers, including 70 of the 100 largest freight brokers in the United States.
Jordan Graft
Jordan Graft is the founder and CEO of Highway, a Dallas-based freight technology company he started in 2022 to solve carrier identity and fraud in trucking. A three-time CEO before 40, he previously led TriumphPay to become the largest payer of freight invoices in the US, co-founded the software shop CrateBind, and worked in private equity at TA Associates and investment banking at J.P. Morgan. Highway coined the category of Carrier Identity and now partners with the largest US freight brokerage, C.H. Robinson.
TrueNorth
TrueNorth is a San Francisco software company building the operating system for trucking. Its AI dispatcher, Loadie, pulls freight from across the market and books loads for independent carriers and brokers - matching trucks to the most profitable freight, automating paperwork, and handling outreach. Backed by Sam Altman and Lachy Groom, the company wants to give solo truckers the economics and tooling of a large fleet.
Pallet
Pallet is a San Francisco AI startup building an 'AI workforce' for the physical economy. Its flagship product, CoPallet, automates back-office freight workflows - order entry, quoting, document parsing, portal updates - that have historically required armies of human operators, working inside systems like McLeod, Revenova, Turvo and even legacy AS400 stacks. In 2026 it added Atlas, a data-intelligence layer that surfaces hidden revenue opportunities across a supply chain network.