freight-brokers
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Two Robots Walk Into a Freight Brokerage
A head-to-head look at two AI companies serving freight brokers and 3PLs: Parade, whose CoDriver agent answers inbound carrier calls and whose platform has helped move $40B in transacted freight, and Pallet, which automates the back office end-to-end from quote to cash across email, voice, API and remote desktop. The comparison finds the two overlap less than the marketing suggests: Parade owns the front-of-house carrier relationship and capacity discovery, while Pallet owns the document-heavy operational workflows that turn a booked load into collected cash.
The Bot That Reads the Room: Why Logistics Is Trading Scripts for Judgment
A plain-English breakdown of the difference between AI agents and traditional robotic process automation (RPA) in logistics. RPA runs rigid, rules-based scripts that break the moment a portal button moves or a document arrives in the wrong format; AI agents reason toward a goal, read unstructured email and PDFs, and handle the exceptions that make up the bulk of real freight work. The piece uses Pallet (pallet.com) and its CoPallet AI workforce as a lead example, and surveys other players in the space including HappyRobot, Vooma, and FleetWorks.