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Three Words, Three Meanings: The Quiet Fiction of 'Built on Google Cloud'
"Built on Google Cloud" gets stamped on countless vendor slides, but the phrase hides at least three very different relationships: renting infrastructure as an ordinary GCP tenant, holding a Google Cloud Marketplace listing, or being co-built and resold by Google as its own first-party product. Buyers can't tell them apart from a logo. This piece unpacks the distinction and shows where UJET actually sits: Google sells Google Cloud CCaaS, powered by UJET, as its own contact center offering, managed, delivered and supported by Google, a level of commitment that a marketplace listing or shared hosting does not confer.
Matt Booty
Matt Booty is the EVP and Chief Content Officer of Microsoft Gaming, overseeing content strategy and development across nearly 40 studios including Xbox Game Studios, Bethesda, Activision Blizzard, and King. A Purdue-trained engineer with an MFA, he began his career at Midway Games in 1991 - working on Mortal Kombat and NBA Jam - before rising to CEO of Midway in 2008. He joined Microsoft in 2010, led the Minecraft global team, and has since orchestrated some of the largest acquisitions in gaming history, including the $7.5B ZeniMax/Bethesda deal and the $68.7B Activision Blizzard King acquisition.