Rand Fishkin is the co-founder and CEO of SparkToro, an audience research platform that helps marketers understand where their audiences spend time online. Previously, he built Moz into the world's leading SEO software company before stepping down as CEO in 2014 after a public battle with depression. Author of 'Lost and Founder' (Penguin/Random House, 2018), he is known for radical transparency about the messy reality of startup life, pioneering the Whiteboard Friday video series, and championing a 'chill work' philosophy that rejects hustle culture in favor of sustainable, sub-30-hour work weeks.
Joe Beda is the co-creator of Kubernetes and Google Compute Engine, a software engineer who helped build the infrastructure layer that now underpins the modern cloud. After a decade at Google where he made the first Kubernetes commit on GitHub, he co-founded Heptio to commercialize Kubernetes adoption, which VMware acquired in 2018 for roughly $550 million. Now semi-retired, he advises companies like Tailscale, invests in startups including Bluesky and Edera, and writes about technology at eightypercent.net - a blog named after his belief that a simpler system solving 80% of the problem beats an overengineered one that never ships.