customer-engagement
(151)
Cordial and the art of earning the next email
The enterprise messaging company turns shopping signals into reasons to get in touch. Its most useful idea: a campaign should begin with something the customer did.
Thailand Came to LINE to Chat. The Shops Moved In.
With 56 million monthly users in Thailand, LINE has turned conversation into a route to shopping, services and banking. Its next test is deciding which errands belong inside the chat app.
EverPass Media wants to run the sports bar’s remote
The company built around NFL Sunday Ticket now sells the software behind the screens. Its proposed sale to DAZN puts a bigger wager on the business of watching together.
TLC Worldwide Wants to Give You a Holiday, Not a Discount
A $250 travel credit with your shopping. A £1 coffee with your phone plan. TLC Worldwide turns other people’s experiences into reasons to buy - and reasons to stay.
Upstream Finds the Sale After the Click
The mobile marketing company turns operator channels, fraud checks and well-timed messages into customer acquisitions. Its most revealing work happens where an ordinary advertising campaign would stop.
Dengage wants your customer data to earn its keep
The London company connects customer data to the messages people actually receive. Its retail and banking customers show why the useful work begins long before anyone presses send.
Dotdigital wants the customer, not just the click
The British email-marketing veteran is buying its way into more of the shopping journey. Its pitch to stretched marketing teams: connect the data, make the message useful, and give customers a reason to return.
tyntec turns the humble message into serious business
A WhatsApp conversation can sell a jacket. A network signal can help verify a customer. Tyntec has spent two decades connecting those everyday moments to the machinery of mobile telecoms.
Antavo Wants to Make the Loyalty Card Feel Less Like Homework
The London scaleup powers points, tiers, prize wheels and perks for brands from KFC to Hyatt. Its real pitch is less visible: let marketers change a global loyalty program without waiting in engineering's queue.
Mapp Bought the Missing Pieces. Now It Wants to Make Marketing Less of a Guess.
Mapp’s pitch is blunt: your customer data should not live in one tool while your campaigns live in six others. Its answer is a merger-built marketing cloud - now sharpened with fashion-specific AI - that tries to turn a shopper’s scattered signals into the next useful action.
Jason Lyman Wants Martech to Earn Your Attention
The Customer.io CMO built his career on measurement, trade-offs, and customer evidence. Then he set out to make marketing software feel worth noticing again.
Paige Mantel Learned Marketing by Answering the Phone
Before Paige Mantel shaped brands, product strategy and an AI roadmap, a mentor sent her to the call center. Three decades later, she is still building technology around the radical discipline of listening.
From Snowshoes to Strategy: Ryan Swearingen’s Career in the Work Between Teams
Before he was coordinating marketing strategy at Twilio, Ryan Swearingen was leading an outdoor-recreation club through a Yosemite winter. His career since has followed the same practical pattern: organize the expedition, equip the team, and make the complicated route navigable.
Idomoo Spent 19 Years Making One Video for Everyone - Then Taught AI to Make One for Anyone
Before AI video became a prompt box, Idomoo was rebuilding the rendering engine underneath it. Now its agent Lucas and foundation model Strata are turning customer data, brand rules and editable layers into millions of different films.
The Banking AI That Learned One Word Could Cost It the Customer
Personetics gives banks a machine for turning transaction exhaust into useful nudges. Its sharpest lesson came when a technically correct warning annoyed customers - and one gentler phrase lifted its rating from 3.6 to 4.7.
The Chat Company That Was Too Early - Then Found 15 Million Leads Hiding in Plain Sight
Blazeo began with a smartphone idea the market did not want. The useful discovery was hiding inside the failure: advertisers did not need another inbox - they needed somebody to turn expensive clicks into actual conversations.
Acoustic Inherited IBM’s Marketing Cloud. Now It Wants Marketers to Escape the Legacy Stack.
Born from an IBM carve-out, Acoustic is rebuilding a collection of veteran marketing tools around one sharp idea: the system that spots customer intent should also be able to act on it. The hard part is proving that a legacy inheritance can become the cure for legacy martech.
Hannah Kelly Is Turning the Reservation Into a Relationship
At Resy, Hannah Kelly is making a case that the smallest rectangle on your phone can lead to something much larger: discovery, loyalty, and a table people remember.
Kelsey Hersey Markets the Moment Between a Screen and the Outdoors
The Brandt CMO has built a career around an unusual brief: use data, design and government technology to help more people step away from their screens and into the outdoors.
OnceHub spent 15 years killing calendar ping-pong. Now it wants to answer the phone.
The bootstrapped scheduler escaped the booking-link commodity trap by moving upstream into qualification and downstream into follow-through. Its next test is whether one set of rules can make the web form, chatbot and telephone behave like the same receptionist.
Ken Yeung Bet the Company on a Simpler Conversation
A former trading-platform engineer learned that sophisticated technology can still be the wrong answer. Wati grew when Ken Yeung and Bianca Ho traded long bank sales cycles for a tool small businesses could understand, buy and use.
Kris Rudeegraap Put a Dog Toy Where Another Sales Email Would Have Been
A bark on a sales call became a dog toy, then a product, then a company. Sendoso's co-founder has spent a decade turning small observations into a system for earning attention.
Henson Tsai Bet Everything on the Wrong App - Then Learned to Listen
A failed food app emptied his savings. A hotel pitch went nowhere. Henson Tsai kept the two engineers, changed the customer in a day, and built SleekFlow by treating rejection as data.
Chris Koehler Is Rewriting the CMO Job for an Audience of Humans and Agents
Twilio's marketing chief built his career by refusing to stay in marketing's lane. Now he is betting that curiosity, customer empathy, and a generalist's range will matter even more when software starts choosing on our behalf.
Betsy Palmer Makes Financial Action Feel Possible
From the Reagan White House to a newly independent financial brand, Betsy Palmer has built a career around one difficult craft: turning institutional complexity into a reason for people to act.
Juan Casian Learned to Listen at Internet Scale
After building a fintech from a college problem, weathering two Y Combinator rejections and learning to lead beyond the code, the Boom AI co-founder is betting that the next useful interface is an honest conversation.
Anand Valavalkar Learned to Hear the Money in a Missed Call
Before Twine became an AI revenue engine, its central insight lived inside a high-school contracting business: every unanswered ring could be a customer walking away. Anand Valavalkar has spent the years since turning that small-business lesson into software.
David Edri Is Teaching Business Software to Put on a Show
After two decades across social networks, ad tech and presentation software, the emaze.ai CEO is betting that the next business message should feel less like a form letter and more like an occasion.
Linda Hazzan Makes a Public Library Legible in Public
For roughly two decades, Toronto Public Library’s communications chief has worked on a deceptively hard problem: showing a whole city that its library is not merely a place to borrow books, but public infrastructure for learning, connection and civic life.
Xavier Leport Is Turning the Pizza Order Into a Growth System
At Pizza Salvatoré and Groupe Abbatiello, Xavier Leport has treated the online order as more than a transaction. It is the feedback loop behind a fast-growing restaurant operation.