customer-engagement
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Cordial and the art of earning the next email
The enterprise messaging company turns shopping signals into reasons to get in touch. Its most useful idea: a campaign should begin with something the customer did.
Thailand Came to LINE to Chat. The Shops Moved In.
With 56 million monthly users in Thailand, LINE has turned conversation into a route to shopping, services and banking. Its next test is deciding which errands belong inside the chat app.
EverPass Media wants to run the sports bar’s remote
The company built around NFL Sunday Ticket now sells the software behind the screens. Its proposed sale to DAZN puts a bigger wager on the business of watching together.
TLC Worldwide Wants to Give You a Holiday, Not a Discount
A $250 travel credit with your shopping. A £1 coffee with your phone plan. TLC Worldwide turns other people’s experiences into reasons to buy - and reasons to stay.
Upstream Finds the Sale After the Click
The mobile marketing company turns operator channels, fraud checks and well-timed messages into customer acquisitions. Its most revealing work happens where an ordinary advertising campaign would stop.
Dengage wants your customer data to earn its keep
The London company connects customer data to the messages people actually receive. Its retail and banking customers show why the useful work begins long before anyone presses send.
Dotdigital wants the customer, not just the click
The British email-marketing veteran is buying its way into more of the shopping journey. Its pitch to stretched marketing teams: connect the data, make the message useful, and give customers a reason to return.
tyntec turns the humble message into serious business
A WhatsApp conversation can sell a jacket. A network signal can help verify a customer. Tyntec has spent two decades connecting those everyday moments to the machinery of mobile telecoms.
Antavo Wants to Make the Loyalty Card Feel Less Like Homework
The London scaleup powers points, tiers, prize wheels and perks for brands from KFC to Hyatt. Its real pitch is less visible: let marketers change a global loyalty program without waiting in engineering's queue.
Mapp Bought the Missing Pieces. Now It Wants to Make Marketing Less of a Guess.
Mapp’s pitch is blunt: your customer data should not live in one tool while your campaigns live in six others. Its answer is a merger-built marketing cloud - now sharpened with fashion-specific AI - that tries to turn a shopper’s scattered signals into the next useful action.
Idomoo Spent 19 Years Making One Video for Everyone - Then Taught AI to Make One for Anyone
Before AI video became a prompt box, Idomoo was rebuilding the rendering engine underneath it. Now its agent Lucas and foundation model Strata are turning customer data, brand rules and editable layers into millions of different films.
The Banking AI That Learned One Word Could Cost It the Customer
Personetics gives banks a machine for turning transaction exhaust into useful nudges. Its sharpest lesson came when a technically correct warning annoyed customers - and one gentler phrase lifted its rating from 3.6 to 4.7.
The Chat Company That Was Too Early - Then Found 15 Million Leads Hiding in Plain Sight
Blazeo began with a smartphone idea the market did not want. The useful discovery was hiding inside the failure: advertisers did not need another inbox - they needed somebody to turn expensive clicks into actual conversations.
Acoustic Inherited IBM’s Marketing Cloud. Now It Wants Marketers to Escape the Legacy Stack.
Born from an IBM carve-out, Acoustic is rebuilding a collection of veteran marketing tools around one sharp idea: the system that spots customer intent should also be able to act on it. The hard part is proving that a legacy inheritance can become the cure for legacy martech.
OnceHub spent 15 years killing calendar ping-pong. Now it wants to answer the phone.
The bootstrapped scheduler escaped the booking-link commodity trap by moving upstream into qualification and downstream into follow-through. Its next test is whether one set of rules can make the web form, chatbot and telephone behave like the same receptionist.
Kommo Watched Customers Ignore Its CRM - Then Built the Sales Machine Inside Their Chats
The company once sold a tidy pipeline. Its customers kept living in WhatsApp and Instagram. Kommo followed them there - and turned the chat window into an operating system for sales.
Cloud4Wi Found a Business Hiding Inside the Guest WiFi Login
The unglamorous captive portal became a wedge into customer data, automated access and AI-assisted network operations. Cloud4Wi's playbook is less about replacing routers than making the ones already in the ceiling earn their keep.
The Company Betting That a Text Beats a Survey
Founded in 2010 with the Mall of America as its first account, Kipsu turned front-desk texting into a real-time engagement engine now used by 1,600+ organizations in about 30 countries.
The Startup Betting Your Bank Knows Your House Better Than You Do
Chimney put a home-equity meter inside 180+ banking apps. The pitch to lenders is blunt: your customers are richer than they realize, and you are the last to tell them.
The Quiet Infrastructure Behind 15 Billion Customer Connections
Every OTP, delivery alert and WhatsApp reply looks simple on a phone. CEQUENS has spent 15 years making the carrier routes, compliance rules and software behind those moments disappear.
The Saskatoon Company Quietly Selling Software to the People Who Sell Software
Vendasta doesn't sell to small businesses. It sells to the roughly 60,000 companies that already do - handing them a rebrandable marketplace, a CRM and, now, a payroll of AI employees to put their own logo on.
Maropost Wants to Be the Operating System Behind the Shopping Cart
The Toronto software company started with email. Three acquisitions and a rebuilt commerce platform later, it is betting that mid-market retailers would rather run one coordinated system than referee a crowded stack of apps.
Vernost Is Building the Plumbing Behind Your Points, Trips and Payments
Most loyalty points live in a cul-de-sac. Vernost wants to turn them into a network - connecting rewards, bookings and checkout for the enterprises that serve millions of customers.
The Company Keeping 1.9 Billion Shoppers From Becoming Strangers
Every purchase leaves a clue. Capillary Technologies turns billions of those scattered signals into loyalty programs that can recognize a shopper, choose a reward and act before the relationship goes cold.
VertexOne
The company most people have never heard of is quietly running the app, the bill and the payment page behind millions of power and water accounts. VertexOne sells utilities the one thing they rarely build well themselves: a modern customer experience.
Easyrewardz Software Services
The Gurugram software company has spent more than a decade turning scattered purchases, messages and complaints into a single customer story - then helping brands decide what to do next.
Insider One
Insider One wants to replace the marketer's cluttered tool belt with one operating system - a wager that unified data, a dozen-plus channels and autonomous agents can make customer engagement feel less like campaign assembly.
Squaretalk
The cloud contact center platform trying to turn every outbound call into a smarter, faster, better-connected conversation - without the enterprise price tag.
Trengo
One inbox for every channel, and AI agents built to handle the conversations nobody wants to answer twice.
Smartsupp
The Brno company behind the two-eyed chat widget bootstrapped its way to 100,000 customers - now it is betting that an AI named Mira can sell shoes better than a call center.