A shoe shopper earns points at a counter, opens a promotional WhatsApp message on the ride home, leaves a review the next morning and asks customer service about a missing credit three days later. The shopper sees one brand. The brand may see four software systems, three identifiers and a small administrative headache. Easyrewardz built its business in that gap.
The Gurugram company sells cloud software that pulls those fragments into what the industry calls a single customer view. Around that data core sits a wide set of tools: lead capture, campaign automation, loyalty rules, analytics, surveys, ticketing, chat, abandoned-cart recovery, digital receipts and payments. Easyrewardz calls the suite Zence. The useful translation is simpler: it helps a company remember what happened with a customer and choose a sensible next action.
That can mean awarding a voucher after a milestone, nudging a shopper who left a basket behind, routing an urgent complaint, or showing a bank which customers might respond to a digital-channel incentive. The software is not the flashy part of the encounter. It is the machinery behind the message, reward or resolution that arrives at the right moment.
A lot of little moments make a customer relationship. Easyrewardz's current website reports the cumulative scale above; the figures are company-reported, not a live counter.
The five-circle idea
Easyrewardz says it came into being in 2011, when its founders spotted a white space between conventional CRM software and the way merchants actually needed to engage people. Soumya Chatterjee, Angad Singh, Sapan Kadakia and Tejas Kadakia brought experience from loyalty, technology, finance and marketing. The company began delivering products in 2012. Its origin story involves weekends in service apartments and algorithms drawn, erased and drawn again on napkins, whiteboards, window panes and phone screens. It is a wonderfully analog picture of a business devoted to digital memory.
The current logo contains five circles, each representing a stage of the customer lifecycle. The motif also explains the product strategy. Acquisition captures a prospect. Activation starts a useful conversation. Engagement connects marketing and service interactions. Growth encourages repeat behavior. Retention tries to make the relationship last. Instead of selling loyalty as an isolated points ledger, Easyrewardz positions it inside that loop.
“Every customer data captured has a story to tell.”Easyrewardz's operating belief
What the customer never sees
Zence Loyalty lets a business define membership tiers, point rates, wallets, milestones, coupons, vouchers and redemption choices. Zence Marketing builds targeted, multi-channel campaigns. Zence Sales captures and scores leads. Zence Service gathers reviews, surveys and complaints, then routes tickets through a common dashboard. Zence Commerce handles chat-led shopping, digital receipts, payments and cart recovery. Zence Analytics turns the resulting behavior into dashboards and recommendations. Zence 360, the customer data platform, is the connective tissue.
This breadth matters because a loyalty program can fail far from the rewards engine. A store employee might collect a different phone number. An ecommerce system might create a second profile. A service agent may never see the campaign that caused the complaint. A marketing team can mistake silence for satisfaction. Easyrewardz's pitch is that the data and the tools acting on it should live close enough to recognize the same person.
The company also wraps software with consulting, implementation, integrations, reward-program design and managed support. That makes the model more than a self-serve subscription. Large banks and retail chains buy enterprise contracts whose public pricing is not disclosed. The work can include connecting point-of-sale systems, billing platforms and communication channels, building a rewards catalog and running customer-support operations. In enterprise CRM, the recurring software fee is only one part of making the thing work.
The problem
Customer identity, transactions, campaigns and complaints are scattered across channels. Teams respond with incomplete context.
The wedge
A shared data layer feeds loyalty, marketing, service and commerce tools, with domain depth in Indian retail and BFSI.
Where the platform shows up
Easyrewardz serves customer-facing enterprises in retail, banking, healthcare, hospitality, food and beverage, wellness and ecommerce. Its published client history includes RBL Bank, Kotak Mahindra Bank, Bata, Levi's, The Body Shop, PVR Cinemas, Motherhood Hospitals and Hyatt Hotels. These are not casual users signing up with a credit card. They are organizations with years of customer records, many outlets, regulated data and plenty of existing systems.
The RBL Bank relationship is a useful example of the company's natural habitat. Easyrewardz says the partnership began when RBL launched its credit-card vertical in 2014 with about 80,000 cards. In a later account, that portfolio had expanded to 1.8 million. For banks, the platform can manage accrual rules, reward wallets, merchant offers, product-use incentives and communications while connecting activity across products. In retail, Bata moved its BataClub loyalty program to the Zence stack. A published PVR case study describes a fully digital loyalty program. The recurring theme is not a clever coupon; it is operational continuity at scale.
Microsoft became a partner in 2020, pairing Azure's cloud and AI framework with Easyrewardz's customer-engagement products. Flipkart had invested $4 million the year before and partnered on engagement solutions for marketplace merchants. Easyrewardz also describes a Flipkart Point Exchange integration and a rewards network spanning brands and merchants. These relationships make the platform both software and connective infrastructure.
The crowded middle of the market
Easyrewardz sits between focused loyalty vendors and giant CRM platforms. Capillary Technologies is a close regional comparison. Xoxoday, NetCarrots and other rewards specialists overlap parts of the offer. Salesforce, Microsoft Dynamics, Oracle and Zoho sell broad customer platforms with much larger ecosystems. A buyer can also assemble separate tools for data, campaigns, service and loyalty.
Easyrewardz's differentiation is the combination: a customer data platform, detailed loyalty operations, omnichannel activation, service workflows and implementation expertise under one roof. Its history in Indian retail and BFSI gives it familiarity with reward currencies, merchant networks, point-of-sale integrations and regulated enterprise processes. That does not make the category uncrowded. It makes specificity the advantage. The company has to prove that a connected specialist can move faster and fit better than either a bundle of point products or a customized global suite.
Evidence of that contest appears in a client comment the company has repeatedly published. Bata executive Anand Narang said the retailer moved from Capillary to Easyrewardz for a more actionable and consumer-focused solution. It is one customer's assessment, not a universal verdict, but it reveals the buying criterion: software has to turn the data into something a marketer or service team can do.
From personalization to permission
In November 2024, Easyrewardz raised $4 million in a bridge round led by Prachetas New India Growth Fund, with participation from Ashish Kacholia's Lucky Investments and IIFL Fintech Fund. The company described the round as a prelude to Series C and said the capital would support product development and international expansion. Public funding trackers put total capital raised at roughly $12 million to $12.5 million, depending on how rounds are counted. The reported path includes Trans-Continental Venture Fund, Flipkart and Netcore Cloud.
The most telling recent product move arrived in April 2026. Easyrewardz launched OneConsent, an enterprise consent-management platform integrated with customer data and engagement workflows. India's digital data-protection regime raises a direct question for every personalization system: can a company prove that it has permission to use the information powering the next best action? OneConsent is an attempt to make that permission visible, governed and portable across business systems.
It also completes a neat arc. Easyrewardz began by helping brands remember customers. Now it is building software to remember what those customers agreed to. The customer lifecycle is no longer just acquisition through retention. It includes consent, auditability and the ability to change one's mind.
The next best action is useful only when the customer is recognizable, the context is current and the permission is clear.The new equation for connected CRM
What a business can steal from the playbook
The first lesson is to organize a customer system around moments, not departments. A campaign, a purchase and a complaint may belong to different teams, but they belong to one person. The second is to treat rewards as behavior design. Points are a currency; the real product is the rule deciding what action deserves recognition and when. The third is to put service data back into marketing. A customer waiting on a ticket should not receive the same cheerful upsell as everyone else.
Easyrewardz's five-stage model is useful even without its software. Map how a customer is acquired, activated, engaged, grown and retained. Mark every place an identity can split or context can disappear. Then ask whether each automated message knows what happened immediately before it. That exercise usually finds more value than another blanket discount.
The company's mission says customers should be better engaged, not spammed, based on what they want and when they want it. That is a modest sentence with a demanding technical burden. It requires clean data, good timing, careful incentives and now explicit permission. Easyrewardz has spent more than a decade turning that burden into a software stack. The colorful circles are the easy part. Keeping the customer story intact is the business.