inbound-marketing
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The Produce Aisle Needed a Marketing Department
DMA Solutions spent two decades teaching fruits and vegetables to behave like brands. Its trick is less glamorous than a viral post: know the crop, earn trust, and keep showing up.
RD Station taught Brazil to find customers. Then it followed the sale.
A marketing lesson became a software business worth roughly R$2 billion in its 2021 sale. Now RD Station is stitching together campaigns, sales pipelines and WhatsApp conversations.
Mathieu Bédard and the Discipline of Making Marketing Measurable
At BSP, Mathieu Bédard treats marketing as an operating system: connect the signals, preserve the context, and give sales a useful next move.
HubSpot
How two MIT classmates turned a hunch about buyer behavior into a $2.6-billion software platform that 288,000 businesses now run their growth on.
HubSpot CRM
HubSpot is a Cambridge, Massachusetts-based software company that pioneered the inbound marketing movement and built an AI-powered CRM platform spanning marketing, sales, service, and content. Founded in 2006 by Brian Halligan and Dharmesh Shah after meeting at MIT, the company went public in 2014 and reached $3.13 billion in annual revenue by 2025, serving over 288,000 paying customers in 135+ countries. Its all-in-one platform - built around the idea that businesses should attract customers rather than interrupt them - has become the operating system for growth-minded companies worldwide.
Laura Fitton
Laura Fitton (@Pistachio) is a Boston-based entrepreneur and social media pioneer who convinced the world that Twitter was a serious business tool - years before anyone else believed it. She founded the first Twitter-for-business consultancy (Pistachio Consulting), built the first Twitter app store (oneforty.com, acquired by HubSpot in 2011), co-authored 'Twitter for Dummies' with a foreword by Jack Dorsey, and pioneered the first 'donate by tweeting' charity campaign. After nearly a decade as HubSpot's Inbound Marketing Evangelist, she now runs The Enough Company, applying her evangelism and storytelling skills to accelerating climate solutions through market forces.
Kieran Flanagan
Kieran Flanagan is the Chief Marketing Officer at Zapier and one of the most influential voices in B2B marketing. A former software engineer turned marketing leader, he spent nearly a decade at HubSpot building its international marketing engine - growing the Dublin office from 12 to 1,000+ employees. Today he co-hosts the 'Marketing Against the Grain' podcast with HubSpot CMO Kipp Bodnar, publishes 'The AI Marketing Generalist' newsletter on Substack, and invests as a Sequoia Scout. He is widely credited with pioneering the B2B creator approach to marketing and is an outspoken champion of AI-driven marketing transformation.