inbound-marketing
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Mathieu Bédard and the Discipline of Making Marketing Measurable
At BSP, Mathieu Bédard treats marketing as an operating system: connect the signals, preserve the context, and give sales a useful next move.
Laura Fitton
Laura Fitton (@Pistachio) is a Boston-based entrepreneur and social media pioneer who convinced the world that Twitter was a serious business tool - years before anyone else believed it. She founded the first Twitter-for-business consultancy (Pistachio Consulting), built the first Twitter app store (oneforty.com, acquired by HubSpot in 2011), co-authored 'Twitter for Dummies' with a foreword by Jack Dorsey, and pioneered the first 'donate by tweeting' charity campaign. After nearly a decade as HubSpot's Inbound Marketing Evangelist, she now runs The Enough Company, applying her evangelism and storytelling skills to accelerating climate solutions through market forces.
Kieran Flanagan
Kieran Flanagan is the Chief Marketing Officer at Zapier and one of the most influential voices in B2B marketing. A former software engineer turned marketing leader, he spent nearly a decade at HubSpot building its international marketing engine - growing the Dublin office from 12 to 1,000+ employees. Today he co-hosts the 'Marketing Against the Grain' podcast with HubSpot CMO Kipp Bodnar, publishes 'The AI Marketing Generalist' newsletter on Substack, and invests as a Sequoia Scout. He is widely credited with pioneering the B2B creator approach to marketing and is an outspoken champion of AI-driven marketing transformation.