marketo
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The Real Marketo vs HubSpot Decision Starts Before the Demo
Both platforms can automate serious marketing work. The revealing difference is how they ask you to buy - and what that buying process says about the organization each product expects you to become.
Jonathan Corbin
Jonathan Corbin is the co-founder and CEO of Maven AGI, a Boston-based enterprise AI company building autonomous agents that handle customer experience across support, sales and operations. He spent roughly two decades in customer success leadership - most recently as Global Vice President of Customer Success and Strategy at HubSpot, and earlier at Adobe, Marketo and Sprinklr - before starting Maven in early 2023 with Sami Shalabi and Eugene Mann. Under his leadership Maven has raised about $78 million, including a $50 million Series B in June 2025 led by Dell Technologies Capital, and its platform has autonomously resolved a large share of customer inquiries for enterprise clients.
Justin Lehrbaum
Justin Lehrbaum is an Area Vice President at Adobe leading Customer Experience Orchestration, based in Portland, Oregon. Over 14 years in enterprise B2B sales, he climbed from a sports-industry account executive role to senior VP territory leadership at one of the world's most recognized software companies, spanning Bizible, Marketo, and multiple Adobe business units. A five-time President's Club achiever, he oversees Adobe's data-driven customer journey solutions that help enterprise brands orchestrate personalized experiences at scale.
Sarah Kennedy Ellis
Sarah Kennedy Ellis is Vice President of Global Marketing at Google Cloud and Google Workspace, where she leads demand generation, account-based marketing, and digital strategy for two of Google's fastest-growing enterprise businesses. A two-decade veteran of B2B tech marketing, she previously served as CMO at Marketo - orchestrating its $4.75 billion acquisition by Adobe in 2018 - and then led a 400-person global marketing organization at Adobe Experience Cloud. At Google, she has been central to repositioning Google Cloud as 'the first choice in AI,' helping grow the business from a $12 billion to over $39 billion run rate.
Openprise
Openprise is a San Mateo-based enterprise SaaS company that builds a no-code RevOps Data Automation Cloud. Its platform handles the unglamorous plumbing behind revenue teams - cleansing, deduping, enriching, scoring, routing, and unifying B2B data across Salesforce, Marketo, HubSpot, Eloqua, Pardot and other GTM systems - so marketing, sales and ops teams can stop firefighting spreadsheets and start pulling levers.
Nick Bonfiglio
Nick Bonfiglio is the CEO and Co-Founder of Syncari, a platform pioneering Agentic Master Data Management for enterprise AI initiatives. With 28+ years in enterprise software, he shaped product strategy at Marketo (acquired by Adobe) as EVP of Global Product, co-founded Aptrinsic (acquired by Gainsight as Gainsight PX), and now leads Syncari through a $45M total funding journey to help Fortune 1000 companies build trusted, AI-ready data foundations. A co-author of 'Mastering Product Experience in SaaS,' Nick has been a driving force behind emerging enterprise disciplines like RevOps, Marketing Ops, and Customer Success Ops.