experience-cloud
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Adobe’s Bundle Is Coming for Segment’s Seat
Adobe can now pitch Marketo Engage and Real-Time CDP as one connected Experience Cloud decision. For teams already paying for Marketo, Segment’s next renewal becomes a referendum on independence itself.
Adobe Just Walked Into 6sense’s Best Room
Adobe’s account and buying-group machinery now covers much of the ABM workflow that made 6sense essential. The specialist still has an edge, but the suite has arrived with its own keys.
David Tokheim
David Tokheim is a senior executive at Adobe where he has served since 2013, most recently elevated to SVP, CXO Americas Industry and Canadian Sales (April 2026). Previously VP of Experience Cloud leading the Media & Entertainment, Communications, and Travel/Hospitality verticals, he has spent his career at the intersection of digital media, advertising technology, and enterprise software. Before Adobe, he was EVP & GM at Six Apart Media (growing its blog audience to 220 million monthly uniques), SVP at Fox Interactive Media overseeing monetization across MySpace and IGN, and VP of Marketing at IGN Entertainment where he built strategic programs for brands like Pepsi, EA, and Walmart. A UCLA English grad turned ad-tech veteran, he champions AI-driven personalization and content velocity as the defining imperatives of modern customer experience.
JD Price
JD Price is the AVP of Customer Growth for Adobe Experience Cloud, based in South Jordan, Utah. A decade-plus Adobe veteran, he built his career climbing every rung of Adobe's sales ladder - from Account Development Manager to Enterprise Account Executive to his current leadership role overseeing customer growth strategy for Adobe's flagship enterprise marketing platform. Before Adobe, he worked in collateral management at Goldman Sachs and State Street, bringing a finance-world precision to the art of enterprise customer acquisition.
Justin Merickel
Justin Merickel is a Vice President of Product Management and Product Marketing for the Analytics Portfolio at Adobe, where he oversees Customer Journey Analytics, Adobe Analytics, and Mix Modeler. With over two decades of experience in digital marketing and data analytics, he has shaped how enterprise brands measure, understand, and act on customer behavior - from his early days at McCann Erickson through senior leadership at Yahoo!, Efficient Frontier (acquired by Adobe), and ultimately Adobe itself, where he has driven major product and partnership initiatives across the Experience Cloud.