David Tokheim is a senior executive at Adobe where he has served since 2013, most recently elevated to SVP, CXO Americas Industry and Canadian Sales (April 2026). Previously VP of Experience Cloud leading the Media & Entertainment, Communications, and Travel/Hospitality verticals, he has spent his career at the intersection of digital media, advertising technology, and enterprise software. Before Adobe, he was EVP & GM at Six Apart Media (growing its blog audience to 220 million monthly uniques), SVP at Fox Interactive Media overseeing monetization across MySpace and IGN, and VP of Marketing at IGN Entertainment where he built strategic programs for brands like Pepsi, EA, and Walmart. A UCLA English grad turned ad-tech veteran, he champions AI-driven personalization and content velocity as the defining imperatives of modern customer experience.
JD Price is the AVP of Customer Growth for Adobe Experience Cloud, based in South Jordan, Utah. A decade-plus Adobe veteran, he built his career climbing every rung of Adobe's sales ladder - from Account Development Manager to Enterprise Account Executive to his current leadership role overseeing customer growth strategy for Adobe's flagship enterprise marketing platform. Before Adobe, he worked in collateral management at Goldman Sachs and State Street, bringing a finance-world precision to the art of enterprise customer acquisition.
Justin Merickel is a Vice President of Product Management and Product Marketing for the Analytics Portfolio at Adobe, where he oversees Customer Journey Analytics, Adobe Analytics, and Mix Modeler. With over two decades of experience in digital marketing and data analytics, he has shaped how enterprise brands measure, understand, and act on customer behavior - from his early days at McCann Erickson through senior leadership at Yahoo!, Efficient Frontier (acquired by Adobe), and ultimately Adobe itself, where he has driven major product and partnership initiatives across the Experience Cloud.