vaynermedia
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Tracer
Tracer is a New York-based collaborative data intelligence platform that aggregates, normalizes, and enriches data from any source - ad platforms, sales systems, commerce, and finance - into a governed, unified layer that non-technical teams can query in real time. Incubated inside VaynerMedia starting in 2015 and spun out as an independent company in 2021, Tracer positions itself as 'the intelligence layer for AI-driven enterprises,' serving more than 200 customers including Sanofi, Papa Johns, Conde Nast, and Headspace. The company has raised roughly $30M-$58M across rounds, including an oversubscribed $18.1M Series A in August 2023.
Jeffrey Nicholson
Jeffrey Nicholson is the CEO and co-founder of Tracer, a New York-based data intelligence platform that turns fragmented, siloed marketing and business data into unified real-time insight. He built Tracer with CTO Leighton Welch inside VaynerMedia, where he served as the agency's first Chief Media Officer and grew the media department to roughly 250 people worldwide alongside Gary Vaynerchuk. A Babson-trained entrepreneur with more than 15 years across advertising, media, and technology, Nicholson went full-time as Tracer's CEO in January 2020 and has since raised a Series A round. He also founded the education venture NicholNotes and advises Roku, Pinterest, and Nextdoor.
Gary Vaynerchuk
Gary Vaynerchuk, known as GaryVee, is a Belarusian-American serial entrepreneur, CEO of VaynerMedia, Chairman of VaynerX, and founder of VeeFriends. He grew his family's $3M liquor store into a $60M e-commerce empire before building one of the most influential digital marketing agencies in the world. With 38+ million social media followers, 8 bestselling books, early angel investments in Facebook, Twitter, Uber, Venmo, and Coinbase, and a relentless content machine that runs 365 days a year, Gary Vee is one of the most recognizable voices in entrepreneurship, brand-building, and the creator economy.