Tracer

Tracer is a New York-based collaborative data intelligence platform that aggregates, normalizes, and enriches data from any source - ad platforms, sales systems, commerce, and finance - into a governed, unified layer that non-technical teams can query in real time. Incubated inside VaynerMedia starting in 2015 and spun out as an independent company in 2021, Tracer positions itself as 'the intelligence layer for AI-driven enterprises,' serving more than 200 customers including Sanofi, Papa Johns, Conde Nast, and Headspace. The company has raised roughly $30M-$58M across rounds, including an oversubscribed $18.1M Series A in August 2023.