
He knew how to break into a network. Building Huntress meant learning why a small business would pay him to keep someone else out.
He began in accounting, moved into brand building at Coca-Cola, and became CEO of Wingard. In Jacksonville, Russell Baker has found a new brief: helping the place he calls home grow.
Seven stores. More than 200 pallets. No missed deliveries. Inside the logistics company selling the least glamorous luxury in business: a project that goes to plan.

Before sports merchandise became an always-on global business, Alan Trager saw a simpler opening: a new NFL town, a mall shop, and fans who wanted something to wear. The wager became Fanatics.
St. John has spent four decades finding the overlooked lever inside familiar businesses. Sometimes it is a scratch-off ticket, sometimes a cartoon sewer monster - and sometimes the winning idea costs $135.95 an hour.
Wingard began as one designer answering calls in a recession. Its durable advantage turned out to be less glamorous and more useful: knowing one city well enough to make the city see itself differently.
For 26 years, Burdette Ketchum sold strategy under two surnames. Then it gave itself the same unsparing treatment it gives clients - and discovered that the better product was a way of thinking.
A warning did not persuade people to buckle up. A reason to care did - and that small reversal became the operating system for a Jacksonville agency built to sell safer, healthier behavior.

He spent two decades turning title insurance from closing-table paperwork into a product, a platform and, lately, a story worth hearing. His playbook is simple: make trust easier to use, then show people why it matters.
Two firefighter brothers turned steamed subs and a fire-station theme into a 1,300-store chain - and a charity that has bought more than $100 million in gear for first responders.
Fidelity National Financial sits beneath the closing table, turning courthouse records, escrow instructions and fraud checks into something buyers and lenders can trust. Its scale is the story - but so is the software quietly changing how that trust gets made.
FIS (Fidelity National Information Services) is a Jacksonville, Florida-based financial technology company that powers the software behind banking, payments and investing. Its platforms run core banking systems, card and payment processing, fraud and risk management, and capital-markets tooling for more than 20,000 financial institutions and businesses across over 100 countries. Traded on the NYSE as FIS, the company positions itself around what it calls 'money at rest, in motion and at work,' serving global banks, regional and community lenders, credit unions, asset managers and corporates.