
He knew how to break into a network. Building Huntress meant learning why a small business would pay him to keep someone else out.
He began in accounting, moved into brand building at Coca-Cola, and became CEO of Wingard. In Jacksonville, Russell Baker has found a new brief: helping the place he calls home grow.

Before sports merchandise became an always-on global business, Alan Trager saw a simpler opening: a new NFL town, a mall shop, and fans who wanted something to wear. The wager became Fanatics.

He spent two decades turning title insurance from closing-table paperwork into a product, a platform and, lately, a story worth hearing. His playbook is simple: make trust easier to use, then show people why it matters.