Antenna is a New York-based market data company for the subscription economy. By analyzing the purchase and subscription signals of millions of U.S. consumers, it measures sign-ups, churn, retention, and market share for streaming and direct-to-consumer subscription brands - turning messy consumer behavior into industry benchmarks that tell companies what 'good' actually looks like.
Jonathan Carson is the co-founder and CEO of Antenna, the company that turned the messy guesswork of streaming subscriptions into a market standard. Two decades earlier he built BuzzMetrics, the company widely credited with inventing social media analytics, then sold it to Nielsen and ran Nielsen Digital. He has been chief revenue officer at both Vevo and The Trade Desk, and now spends his days explaining to studios, networks and Wall Street why people sign up for streaming services - and why they leave.
Lincoln Murphy is the strategic mind behind Customer Success as a recognized business discipline - a consultant, author, and speaker who coined the most-cited definition in the field: 'Customer Success is when your customer achieves their Desired Outcome through their interactions with your company.' Founder of Sixteen Ventures since 2006, co-author of the first book on Customer Success (Wiley, 2016), and former Customer Success Evangelist at Gainsight, Murphy has worked with 300-400+ SaaS and subscription companies worldwide. His 'Desired Outcome' framework - breaking success into Required Outcome plus Appropriate Experience - reshaped how software companies think about retention, expansion, and lifetime value. In 2024-2026, he pivoted toward AI-powered agentic workflows for CS teams under his new venture Extensible Agents, while serving as VP of Customer Experience at ListKit.
Patrick Campbell bootstrapped ProfitWell (originally Price Intelligently) from a cashed-out 401k into one of the most cited SaaS pricing authorities on the internet, serving 30,000+ companies for free before selling to Paddle for $200 million in 2022. Known as @Patticus, he turned a debate scholarship, a stint at the NSA, and a barista certificate into a decade-long conviction that pricing is the most underleveraged growth lever in SaaS. Now living in Puerto Rico and quietly building a new healthcare company.