embedded-insurance
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Afficiency Found the $10 Billion Insurance Shortcut: Help the Agent, Skip the Exam
Life insurance’s first digital bet was to remove the agent. Afficiency took the more useful route - remove the paperwork, keep the human, and turn a process measured in weeks into one sitting.
The Insurance Broker That Turned Itself Into an API
Born inside the world's largest independent broker, Mylo spent a decade turning insurance advice into software other companies can plug in. Here is how a Kansas City team quietly became the insurance layer behind small-business platforms.
The Quiet Subscription Empire Behind the Broken Washing Machine
Domestic & General built a billion-pound business around the moment a fridge stops humming. Its real product is not a warranty - it is the network, data and recurring relationship that make an ordinary household crisis fixable.
TruStage
Born to make a borrower's debt die with the borrower, TruStage now spans life insurance, annuities, embedded loan protection and a credit-union stablecoin. Its real product is the bridge between old financial trust and new financial plumbing.
MetLife
The 158-year-old insurer is becoming a three-engine financial platform: workplace benefits, retirement-risk transfer and global asset management - all hidden behind one familiar blue-and-green M.
The Baldwin Group
The Tampa firm grew from a Florida brokerage into a $1.5 billion national platform. Its next act is less about selling policies than connecting advice, underwriting, embedded distribution and AI into one insurance operating system.
Chubb
Chubb can insure a Vermeer, a vineyard, a ransomware attack and the cargo crossing an ocean. Its real product is disciplined judgment - sold through brokers, agents and digital partners across 54 countries and territories.
bolttech
A Singapore insurtech quietly turned the checkout button into an insurance counter. Now 230 insurers and 700 partners run through its pipes.
Curacel
Curacel is an AI-powered insurance infrastructure company building the rails for insurance in emerging markets. Its cloud APIs let insurers automate claims processing and catch fraud, waste and abuse, while its Grow product lets banks, fintechs and e-commerce platforms embed insurance into their own apps. A Y Combinator Winter 2022 company founded in Nigeria, Curacel works with insurers such as AXA Mansard, Old Mutual and Jubilee across roughly ten African markets.
Democrance
Democrance is a Dubai-based B2B insurtech that sells insurers a lightweight, cloud-based core platform - Democrance Pulse - which sits on top of legacy systems rather than replacing them. Founded in 2015 by Michele Grosso, Alberto Perez and Dr. Damian Dimmich, the company began by trying to sell low-cost microinsurance to people in emerging markets who had never held a policy, then discovered that the real bottleneck was the insurers' own technology. Today its no-code product configurator, distribution portals, underwriting engine and API library let carriers including AXA, MetLife, AIG, Manulife, Zurich, Tokio Marine and Sukoon launch and administer life, health and P&C products in days rather than months, across 15-plus markets in the Middle East, Africa, Asia and Latin America. The mainstream book cross-subsidises the microinsurance one, which is how a financial-inclusion mission survives contact with a P&L.
Inclusivity Solutions
Inclusivity Solutions is a Cape Town-based inclusive insurtech that designs and delivers embedded, affordable digital insurance for emerging consumers across Africa. Through its open-API platform ASPin, it partners with banks, telcos, insurers and fintechs to build, sell and administer low-cost products - life, accident, hospital cash, device and crop cover - distributed via mobile channels people already use. The company operates in roughly ten African markets and has served over two million customers.
Peak3
Peak3 (formerly ZA Tech) is a Singapore-headquartered insurtech that builds cloud-native, AI-ready core software for the insurance industry. Its modular platform - spanning policy administration, distribution, claims and orchestration - lets insurers, MGAs and brokers launch and run life, health and property & casualty products across many markets. Founded in 2018 out of Chinese insurtech ZhongAn and rebranded to Peak3 in 2024 alongside a US$35M Series A led by EQT, the company powers global insurers such as AIA, Generali, Prudential and Zurich, and embedded-insurance programs for digital platforms including Grab, Klook, Lazada and PayPay. Its software has supported over a billion policies across 20-plus countries.
PolicyStreet
PolicyStreet is a Malaysia-based, full-stack insurtech group that makes insurance simpler and more accessible across Southeast Asia and Australia. Founded in 2016 and operating under holding company Polisea, it works with more than 40 life, general and Takaful providers to deliver embedded insurance, employee benefits, gig-worker protection, financial advisory and an online insurance marketplace through B2B, B2B2C and direct-to-consumer channels. Backed by Khazanah Nasional, Cool Japan Fund and others, it has grown to serve over 10 million customers and turned profitable in 2025.
upcover
upcover is a Sydney-based insurtech turning slow, paperwork-heavy commercial insurance into an instant, digital experience for Australian small businesses, startups and scaleups. Its platform lets a business get a quote by answering as few as two questions, buy cover, receive a certificate of currency instantly and even finance the premium in one click. Through insurance APIs and white-labelled journeys, upcover also lets other brands and platforms embed business insurance directly into their own products. Founded in 2019 and led by co-founder and CEO Skye Theodorou, the company works with around 40 insurers and serves roughly 60,000 businesses.
Cole Riccardi
Cole Riccardi is the founder and CEO of Authentic, a New York based insurtech startup that lets software platforms and affinity groups launch their own branded insurance programs. A former investor at Aquiline Capital Partners and a Notre Dame finance graduate, he left the investing side of insurance in 2022 to build what he calls 'captive-in-a-box' - turnkey infrastructure that brings captive insurance, once reserved for large corporations, to gyms, restaurants, salons and other small businesses. Authentic has raised roughly $16 million, including an $11 million Series A led by FirstMark Capital.
Arta
Arta is a New York-based commerce technology company that helps the art, luxury, and collectibles market ship, insure, and track high-value and oversized items. Through an API, hosted checkout tools, and a Shopify app, Arta turns a traditionally manual, quote-by-quote logistics process into instant, automated fulfillment - covering everything from parcel to white-glove service across 65+ countries. Its customers include Sotheby's, Bonhams, Phillips, David Zwirner, Artsy, and 1stDibs.
Authentic
Authentic is a New York insurtech building the infrastructure that lets software companies, franchisors, and associations launch their own insurance programs - so-called captives - for the small businesses they already serve. Its 'Captive in a Box' platform handles the parts that normally take years and a team of specialists: underwriting, rate filings, actuarial work, reinsurance, capitalization, regulatory compliance, and claims. Partners such as Mindbody, Restaurant365, PushPress, and theCut can embed tailored coverage for gyms, salons, restaurants, and other Main Street businesses through a single integration, while member businesses can share in the savings when claims run low.
Briza
Briza is a Toronto-based insurtech that started as a unified, API-first platform for small-business commercial insurance - letting agencies, brokers and software platforms quote, bind and pay for policies like BOP, GL, WC and cyber through a single integration. Founded in 2016, the company has since narrowed its focus to carrier API reliability, applying manufacturing-style engineering discipline to reduce failed submissions and slow integrations that cost carriers premium.
CoverForce
CoverForce is a New York-based insurtech building the digital infrastructure that connects commercial insurance carriers, agencies, and wholesalers. Its API marketplace and white-label platforms let brokers instantly quote, compare, pay, bind, and issue commercial policies - collapsing month-long, paper-based workflows into minutes across lines like workers' compensation, general liability, cyber, and business owner's policies. Backed by Insight Partners and Nyca Partners, the company supports thousands of agencies and integrates with national carriers including AmTrust, Chubb, Liberty Mutual, and Travelers.
CoverGo | Insurtech
CoverGo is a global enterprise insurtech that gives insurers, MGAs, and brokers a no-code, API-first platform to build, distribute, administer, and process insurance products across life, health, and P&C lines. Founded in Hong Kong in 2017 by Tomas Holub, it runs on 500+ open insurance APIs and a patented drag-and-drop product builder, letting carriers launch new products in hours rather than months and modernize legacy core systems without ripping them out. Customers include AXA, Bupa, MSIG, Dai-ichi Life, and Bank of China Group Insurance, served from offices across Silicon Valley, New York, Dubai, Singapore, and Hong Kong.
Canopy Connect
Canopy Connect is a San Francisco-based insurtech that acts as the connective tissue between consumers, insurance carriers, and businesses. Often called "Plaid for insurance," its API and no-code tools let people securely share verified insurance details - auto, home, and commercial policies - in about 20 seconds by logging into their carrier. Insurance agencies, carriers, lenders, and other insurtechs use the platform to pull structured, real-time policy data instead of asking customers to type it all out or upload documents.
Rishi Sharma
Rishi Sharma runs Briza, a Toronto-based commercial insurance API platform that connects carriers, MGAs, brokers and software companies through a single interface. He joined in 2018 as CTO/head of product after a stint leading engineering on the FreshBooks redesign, and stepped up to CEO in December 2022 after co-founder Ben Munro departed. His work focuses on API reliability, quote-and-bind automation, and making legacy commercial lines behave like modern developer infrastructure.
Tim Attia
Tim Attia is the co-founder and CEO of Slice Labs, a New York insurtech he launched in 2015 to sell insurance the way the on-demand economy actually works - in bite-size, pay-per-use chunks bought the moment a homeshare host or rideshare driver needs it. Trained as an electrical engineer at McGill and shaped by three decades moving between consulting firms and insurance carriers, Attia built Slice into a cloud platform (Insurance Cloud Services) that lets incumbents like AXA XL, Progressive, Lenovo and Microsoft spin up digital insurance products, and more recently he has been pushing the company toward AI, machine learning and large language models to automate underwriting and claims.
Joshu
Joshu is an AI-native insurance platform that lets carriers, MGAs, and wholesale brokers build, sell, and run insurance products in one place - configuring forms, rating rules, underwriting workflows, document generation, and branded broker storefronts without writing code. Founded in 2020 by At-Bay alumni Roy Mill and Shimi Bornstein, the company aims to collapse the months-long, engineer-heavy process of launching a commercial insurance product into days, giving insurance teams direct control over their own products.
EIS Ltd
EIS Ltd (EIS Group) is a San Francisco-based insurance software company that builds cloud-native core systems for ambitious insurers. Its flagship EIS OneSuite platform - now infused with agentic AI through CoreGentic - handles policy, billing, claims and customer management across property & casualty, life, annuity and benefits lines, replacing the rigid legacy mainframes that have slowed the industry for decades.
Socotra
Socotra is a cloud-native insurance core platform that gives carriers, MGAs, and InsurTechs a fully configurable system for policy administration, billing, claims, and analytics - so they can launch new products in weeks instead of years, and run them on infrastructure that updates 48 times a year without breaking.