embedded-insurance
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Yen Ming Lee and the trouble with a comfortable job
A banking director took the long way into entrepreneurship. At PolicyStreet, Yen Ming Lee has spent the years since learning how to put insurance where people already are.
Bill Song and the cost of changing your mind
A chemical engineer found his way into insurance, then built Peak3 around the frustrations he met there. Now Bill Song is applying AI to an old ambition: making change less expensive.
Chien Ta and the insurance office in your pocket
From aviation risks to an insurance option inside a telecom app, Chien Ta’s career traces a change in how Vietnam buys protection. The GiNET co-founder helped bring an established brokerage into bolttech’s digital distribution network.
Emma Butler and the business of keeping a promise
After a decade inside the business, Emma Butler has become bolttech’s CEO for Asia-Pacific. Her route to the role runs through the shops, repair services and partnerships that make device protection work.
Jeff Merkel and the Art of Making the Complicated Feel Obvious
Before he helped turn life insurance into an online purchase, Jeff Merkel spent a career carrying difficult technology across the last mile to the customer. His useful obsession is not invention alone, but making invention usable.
Henry Mascot Is Teaching Insurance to Move at Software Speed
A student app, a million-naira prize and one well-timed pivot led Henry Mascot to the unglamorous machinery beneath insurance. Now he is asking how much of a company can run at software speed.
David Embry Bet Small Businesses Deserved Better Insurance - Then Built the Machine to Prove It
Mylo began with a stubborn question: could software make small insurance accounts worth serving well? A decade later, David Embry's answer is a business built around better recommendations, patient iteration and the enduring value of a human conversation.
Mark Scafaro Found the Insurance Shortcut: Keep the Agent, Delete the Waiting
Life insurance spent years trying to automate away the people who sell it. Mark Scafaro built Afficiency around a more practical idea: preserve the human conversation, then make everything around it move in one sitting.
Cole Riccardi
Cole Riccardi is the founder and CEO of Authentic, a New York based insurtech startup that lets software platforms and affinity groups launch their own branded insurance programs. A former investor at Aquiline Capital Partners and a Notre Dame finance graduate, he left the investing side of insurance in 2022 to build what he calls 'captive-in-a-box' - turnkey infrastructure that brings captive insurance, once reserved for large corporations, to gyms, restaurants, salons and other small businesses. Authentic has raised roughly $16 million, including an $11 million Series A led by FirstMark Capital.
Rishi Sharma
Rishi Sharma runs Briza, a Toronto-based commercial insurance API platform that connects carriers, MGAs, brokers and software companies through a single interface. He joined in 2018 as CTO/head of product after a stint leading engineering on the FreshBooks redesign, and stepped up to CEO in December 2022 after co-founder Ben Munro departed. His work focuses on API reliability, quote-and-bind automation, and making legacy commercial lines behave like modern developer infrastructure.
Tim Attia
Tim Attia is the co-founder and CEO of Slice Labs, a New York insurtech he launched in 2015 to sell insurance the way the on-demand economy actually works - in bite-size, pay-per-use chunks bought the moment a homeshare host or rideshare driver needs it. Trained as an electrical engineer at McGill and shaped by three decades moving between consulting firms and insurance carriers, Attia built Slice into a cloud platform (Insurance Cloud Services) that lets incumbents like AXA XL, Progressive, Lenovo and Microsoft spin up digital insurance products, and more recently he has been pushing the company toward AI, machine learning and large language models to automate underwriting and claims.