James Savoldelli is the founder and CEO of Pesto, a San Francisco fintech building an asset-backed secured credit card that lets people borrow against valuables like gold and watches without selling them or needing a credit score. A Stanford Human Biology grad and NYC native, he worked inside Los Angeles's largest pawnshop during the pandemic, watched customers cycle through loans that never built credit, and turned that observation into a Mastercard issued by Continental Bank. Pesto went through Y Combinator (W21) and raised $11M in Series A funding in 2023 from investors including Activant Capital and Plural.
Jordan Birnholtz is a serial founder turned intellectual-property litigator who keeps building at the seam between law, finance, and technology. He co-founded PawnGuru, a marketplace that brought 1.5M+ underbanked Americans online to pawn shops; helped progressives organize through The Tuesday Company's Team app; and as co-founder and CMO of Neon put the world's first NFT vending machine on a New York sidewalk. After earning his J.D. cum laude from Northwestern, he now practices IP litigation at Kirkland & Ellis while co-founding Trarian, a venture underwriting patent-invalidity risk across what he calls the trillion-dollar patent asset class.