Incognia is a location identity and fraud prevention company that uses device intelligence, location behavioral analytics, and AI to help platform businesses — from food delivery to financial services — detect fraud without compromising the user experience. By processing signals from GPS, Wi-Fi, and Bluetooth without capturing PII, Incognia identifies legitimate users from fraudsters across multiple devices with 99.999999% accuracy, a 0.0001% false-positive rate, and no friction for genuine users. Deployed on over 200 million smartphones and protecting nearly 1 billion devices, Incognia has become the go-to fraud layer for platforms like Grubhub, Delivery Hero, and Upwork.
Andre Ferraz is the co-founder and CEO of Incognia, a Palo Alto-based privacy-first location identity company that uses passive behavioral signals - where your phone goes, how it moves, what Wi-Fi networks it trusts - to verify users without passwords or biometric friction. Before Incognia, Ferraz co-founded In Loco Media in 2011 at the Federal University of Pernambuco in Brazil, building it into a company that mapped 6 million indoor venues and captured 250 billion location data points monthly, before selling it to Brazilian retail giant Magazine Luiza in 2020. With Incognia, he pivoted that location intelligence from advertising into fraud prevention, raising $46.5M total (including a $31M Series B led by Bessemer Venture Partners in 2024), deploying technology on over 200 million smartphones, and pioneering what he calls zero-factor authentication - security that works without the user doing anything at all.