Paragon Fitwear

Paragon Fitwear is a direct-to-consumer women's activewear brand from Ada, Michigan, best known for Sculptseam - a patented hidden-scrunch seam that shapes the glutes without an obvious ruched look. Started in a garage in 2013, the brand builds performance leggings, shorts, sports bras and loungewear around proprietary fabrics like RecStretch, UltraLux and the recycled Reluna, and sells almost entirely online to women who lift.