e-grocery
(2)
Yosua Setiawan and the Fifteen-Hour Test
Before Segari, Yosua Setiawan studied finance and architecture, helped grow Traveloka in Vietnam, and worked at BCG. Now his business rests on a promise that customers can inspect: fresh groceries, fifteen hours from harvest to home.
Segari
Segari is an Indonesian e-grocery company that sources fresh fruit, vegetables, meat and staple goods directly from farmers and delivers them to urban households in the Greater Jakarta area, typically within 15 hours from farm to table. Founded in 2020, it combines a direct-to-consumer app with a network of neighborhood agents who acquire customers and handle last-mile delivery, aiming to cut out the many layers of Indonesia's traditional agricultural supply chain so consumers get fresher produce at lower prices and farmers get fairer returns.