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Tagged: athleisure
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Consumer · Ecommerce · Social
The Aruna Project
The Aruna Project is a Cincinnati-based nonprofit athleisure brand that creates lifelong freedom for survivors of sex trafficking through employment supported by holistic care. Founded in 2014 by Ryan and April Berg after time spent in Mumbai's red-light districts, Aruna employs survivor artisans in India and the US to craft premium bags, totes, and hair accessories - with 100% of sales revenue reinvested into freeing, employing, and empowering women. Its 'Freedom Business' model reports an 86% sustained freedom rate versus a 23% industry standard, and its national Aruna Run 5K series mobilizes thousands of runners to 'Run for Her Freedom.'
survivor-made bags · ethical fashionRead →
Health · Consumer · Ecommerce
Barry's
Barry's is the boutique fitness brand that turned the group workout into a nightclub. Founded in West Hollywood in 1998, it pioneered the high-intensity interval training (HIIT) class with its signature Red Room - low lights, loud music, treadmills and free weights - and helped launch the boutique fitness industry. Today Barry's runs roughly 90 studios across more than a dozen countries, sells a Fuel Bar nutrition line and a digital platform (Barry's X), and draws millions of class visits a year.
fitness · boutique-fitnessRead →