f-score
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FINNY
FINNY is a New York-based AI prospecting and marketing platform built for financial advisors and RIAs. Its proprietary F-Score engine scans hundreds of millions of North American households for 'money-in-motion' signals - job changes, inheritances, home purchases, retirements - to rank and match advisors with high-intent prospects, then automates personalized outreach across email, LinkedIn, and voicemail. Founded in March 2024 by AI engineers Eden Ovadia, Victoria Toli, and Theo Janson, FINNY raised a $17M Series A led by Venrock in December 2025, bringing total funding above $20M.
Eden Ovadia
Eden Ovadia is the co-founder and CEO of FINNY, a New York-based AI prospecting platform built for financial advisors. A McGill-trained software engineer who worked in private equity and financial services at Boston Consulting Group, she launched FINNY in 2024 with Victoria Toli and Theodore Janson through Y Combinator. The company uses a proprietary F-Score to match advisors with high-intent prospects and automate outreach. FINNY raised a $17 million Series A led by Venrock in December 2025, bringing total funding above $20 million, and Ovadia was named to WealthManagement.com's Ten to Watch in 2025.