Tagged Content
Everything on the platform tagged with abm.
Matthew Mullin is VP of Demand Generation at Cloudflare, the connectivity cloud and internet infrastructure company protecting millions of websites worldwide. Based in San Francisco, he leads pipeline creation strategy and buyer-centric demand programs for one of the most influential companies in global network security. Before Cloudflare, he spent over six years at Tenable building a marketing operations function from scratch, growing the team from 2 to 15+ professionals, winning a 2022 B2B Innovator Award from Demand Gen Report, and delivering a 40% pipeline increase through precision demand marketing. He is a self-described Boston sports fanatic transplanted to the Bay Area.
Qualified is the San Francisco company that built Piper, the AI SDR agent that nurtures and converts website visitors into qualified pipeline for B2B enterprises. Born inside the Salesforce ecosystem and now being absorbed back into it, Qualified turned the corporate website from a brochure into a 24/7 sales floor.
Gabe Rogol is CEO of Demandbase, the leading B2B go-to-market platform he joined in 2012 and has helped scale past $200 million in annual revenue. An unlikely tech executive with a Brown University degree in Comparative Literature and Russian, he rose from VP of Sales to Chief Revenue Officer before taking the top job in 2019. Under his leadership Demandbase has become a Gartner Magic Quadrant Leader in account-based marketing, launched Agentbase (AI agents built on AWS), and achieved back-to-back years of profitability - proof that measured, account-focused GTM beats spray-and-pray every time.

Sangram Vajre is the co-founder and CEO of GTM Partners, the only analyst firm exclusively focused on go-to-market strategy for B2B SaaS companies. Before that, he co-founded Terminus (2014), the platform that defined the account-based marketing software category, and served as CMO at Pardot through its $2.5B acquisition by Salesforce. A WSJ and USA Today bestselling author of three books, host of the 900-episode FlipMyFunnel podcast, and curator of the GTMonday newsletter with 175,000+ subscribers, Vajre is one of the most influential voices in B2B marketing. An immigrant from Nagpur, India who arrived in the U.S. with $350, he became an American citizen in late 2024 after 22 years in the country.