Tagged: abm
9 results
Dmitri Lisitski
Dmitri Lisitski is the co-founder and CEO of Influ2, a New York-based B2B advertising platform that pioneered 'person-based marketing' - reaching named decision-makers inside target accounts rather than anonymous audiences. A serial entrepreneur with more than two decades in online marketing and advertising, he began his career buying media for consumer giants like P&G and Coca-Cola, co-founded the IT services company that became GlobalLogic (later acquired by Hitachi for $9.6B), and holds Executive MBAs from Columbia and London Business School. He founded Influ2 in 2016 after concluding that account-based marketing was the right idea served by imprecise technology.
Demandbase
Demandbase is a San Francisco-based B2B go-to-market software company that pioneered account-based marketing (ABM) and now runs Demandbase One, a unified platform combining account intelligence, intent data, advertising, sales intelligence and AI agents. It helps revenue teams identify in-market accounts, coordinate marketing and sales across channels, and turn buyer signals into pipeline. Founded in 2006 by Chris Golec and led by CEO Gabe Rogol, the company serves hundreds of enterprise B2B customers.
Sendoso
Sendoso is a San Francisco-based B2B "Sending Platform" that lets sales, marketing, and customer teams source, store, ship, and track physical gifts, direct mail, swag, eGifts, and handwritten notes at scale. Founded in 2016 by two former sales reps who noticed that a $5 coffee gift card broke through cold-email fatigue, the company wraps that instinct in software - integrating with Salesforce, HubSpot, and Marketo so a gift can be triggered like any other campaign step and measured for ROI. After raising a $100M Series C in 2021 and reaching unicorn status, Sendoso consolidated the category by acquiring rivals Alyce (2024) and Postal (2025), and now layers AI gift recommendations on top of its global fulfillment network.
Primer
Primer turns a company's ideal customer profile or account list into high-match B2B audiences and pushes them across consumer ad channels like Meta, Google, LinkedIn and Reddit, then measures real pipeline impact with website de-anonymization and holdout testing. Founded in 2019 and based in San Francisco, Primer resolves identities and runs enrichment waterfalls to deliver 3-5x better match rates than CSV uploads, helping growth and ABM teams prove advertising ROI instead of guessing at it.
Eunjoon Cho
Eunjoon (EJ) Cho is the co-founder and CEO of Tofu, a San Mateo AI platform that automates personalized, multichannel B2B marketing at scale. A Stanford PhD who trained speech-recognition neural networks at Google and worked at Meta, Affirm and Fast, Cho spent years mapping the generative-AI landscape before ChatGPT opened the door. He started Tofu with Honglei Liu and Elaine Zelby in 2023, raised about $17M from SignalFire, Index Ventures and HubSpot Ventures, and grew revenue 12x in roughly a year by replacing the bloated stack of point tools marketers juggle with one platform that ships finished assets.
Matthew Mullin
Matthew Mullin is VP of Demand Generation at Cloudflare, the connectivity cloud and internet infrastructure company protecting millions of websites worldwide. Based in San Francisco, he leads pipeline creation strategy and buyer-centric demand programs for one of the most influential companies in global network security. Before Cloudflare, he spent over six years at Tenable building a marketing operations function from scratch, growing the team from 2 to 15+ professionals, winning a 2022 B2B Innovator Award from Demand Gen Report, and delivering a 40% pipeline increase through precision demand marketing. He is a self-described Boston sports fanatic transplanted to the Bay Area.
Qualified
Qualified is the San Francisco company that built Piper, the AI SDR agent that nurtures and converts website visitors into qualified pipeline for B2B enterprises. Born inside the Salesforce ecosystem and now being absorbed back into it, Qualified turned the corporate website from a brochure into a 24/7 sales floor.
Gabe Rogol
Gabe Rogol is CEO of Demandbase, the leading B2B go-to-market platform he joined in 2012 and has helped scale past $200 million in annual revenue. An unlikely tech executive with a Brown University degree in Comparative Literature and Russian, he rose from VP of Sales to Chief Revenue Officer before taking the top job in 2019. Under his leadership Demandbase has become a Gartner Magic Quadrant Leader in account-based marketing, launched Agentbase (AI agents built on AWS), and achieved back-to-back years of profitability - proof that measured, account-focused GTM beats spray-and-pray every time.
Sangram Vajre
Sangram Vajre is the co-founder and CEO of GTM Partners, the only analyst firm exclusively focused on go-to-market strategy for B2B SaaS companies. Before that, he co-founded Terminus (2014), the platform that defined the account-based marketing software category, and served as CMO at Pardot through its $2.5B acquisition by Salesforce. A WSJ and USA Today bestselling author of three books, host of the 900-episode FlipMyFunnel podcast, and curator of the GTMonday newsletter with 175,000+ subscribers, Vajre is one of the most influential voices in B2B marketing. An immigrant from Nagpur, India who arrived in the U.S. with $350, he became an American citizen in late 2024 after 22 years in the country.