abm
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Informa TechTarget
How a 1999 IT-help website and a British events conglomerate merged into a data machine that watches which technology buyers are ready to spend - and sells that knowledge back to the vendors chasing them.
DemandScience
The Boston company turns 247 million professional profiles and a web of intent signals into something B2B marketers pay for by the qualified lead - and largely pay only when the lead fits the spec.
Demandbase
Demandbase is a San Francisco-based B2B go-to-market software company that pioneered account-based marketing (ABM) and now runs Demandbase One, a unified platform combining account intelligence, intent data, advertising, sales intelligence and AI agents. It helps revenue teams identify in-market accounts, coordinate marketing and sales across channels, and turn buyer signals into pipeline. Founded in 2006 by Chris Golec and led by CEO Gabe Rogol, the company serves hundreds of enterprise B2B customers.
Sendoso
Sendoso is a San Francisco-based B2B "Sending Platform" that lets sales, marketing, and customer teams source, store, ship, and track physical gifts, direct mail, swag, eGifts, and handwritten notes at scale. Founded in 2016 by two former sales reps who noticed that a $5 coffee gift card broke through cold-email fatigue, the company wraps that instinct in software - integrating with Salesforce, HubSpot, and Marketo so a gift can be triggered like any other campaign step and measured for ROI. After raising a $100M Series C in 2021 and reaching unicorn status, Sendoso consolidated the category by acquiring rivals Alyce (2024) and Postal (2025), and now layers AI gift recommendations on top of its global fulfillment network.
Primer
Primer turns a company's ideal customer profile or account list into high-match B2B audiences and pushes them across consumer ad channels like Meta, Google, LinkedIn and Reddit, then measures real pipeline impact with website de-anonymization and holdout testing. Founded in 2019 and based in San Francisco, Primer resolves identities and runs enrichment waterfalls to deliver 3-5x better match rates than CSV uploads, helping growth and ABM teams prove advertising ROI instead of guessing at it.
Qualified
Qualified is the San Francisco company that built Piper, the AI SDR agent that nurtures and converts website visitors into qualified pipeline for B2B enterprises. Born inside the Salesforce ecosystem and now being absorbed back into it, Qualified turned the corporate website from a brochure into a 24/7 sales floor.